The development of the e-commerce industry today is not only about retail sales. In addition to individual customers, the B2B sector has been growing in recent times, with increasing automation and the growing use of new technologies.

The development of the e-commerce industry today is not only about retail sales. In addition to individual customers, the B2B sector has been growing in recent times, with increasing automation and the growing use of new technologies. 

What are the characteristics of a B2B platform?

Although we have heard more and more about B2B sales platforms in recent years, many people are still unaware of what they actually are. B2B is an acronym which stands for business-to-business. It is nothing else but a tool which is used for trade exchange between companies. It is aimed at the business customer and enables wholesale. When setting up a platform, we have an influence on the adjustment of access to it - it can be open to everyone or available only to specific entities. This guarantees great convenience for both parties. 

What are the applications of the B2B platform?

As has already been written, B2B platform is used primarily for wholesale. It acts as a B2B online shop, which enables the automation of sales processes. How does this happen? A good example is the integration of the customer's warehouse system, which translates, for example, into automatic dispatch of orders when a particular item becomes out of stock. 

Of course, we can enter various parameters that will affect wholesale. A good example is a price limit within which the system can place automatic orders. This allows you to protect yourself from possibly incurring additional costs. 

Wholesale through a B2B sales platform is used by various industries. In the case of retail trade, it enables quick and convenient placing of orders by contractors and ordering of the desired products in the simplest possible way. It is worth noting that this makes it possible to reduce the work of sales representatives, thus saving a significant amount of resources. Furthermore, the B2B platform operates twenty-four hours a day, seven days a week. Therefore, it allows to get rid of any time restrictions in taking orders. 

B2B sales platform - access

The issue of access to a B2B sales platform in the form of an online shop is as follows - we can choose to have it open to all, or only available to certain entities. Some entrepreneurs prefer their B2B platform to have limited access. 

How do access restrictions work in practice? It can be full or partial. Some retailers restrict access to certain products for retail customers. Verification may already take place at registration level by requiring details such as the VAT number or telephone or email confirmation of the details. In this way, we prevent the retail customer from learning about the margins of the intermediary. An important reason why we decide to restrict access to the B2B sales platform is data security and process secrecy in the case of manufacturing companies. 

B2B sales platform - integrations

In order for a B2B online shop to operate efficiently and effectively, it is important to ensure that it is properly integrated with the contractor's systems. Both warehouse - accounting and production systems should be well integrated with our online shop. Only then will it be possible to efficiently use all the applications that the B2B sales platform allows us to use. 

For more information, visit CStore.co.uk

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