Elementor is doing well and probably no major changes can be expected in this field, but the idea of builders is still alive and every now and then I hear about new discoveries such as Bricks Builder for WordPress, about which a few words today.

However, let me start with a little introduction. I had a brief, friendly email exchange with one of my students who wrote:

[...] I am very grateful that I came across you and your courses because they have helped me a lot and, above all, they have opened new doors for me [...] In any case, I have found a new vocation and passion, also thanks to you 🙂 .

Sławek, thank you! It is my pleasure that I could help you on your way!

In our correspondence Slawek mentioned that he started with my courses and today he is still developing intensively and looking for his own path. Slawek liked the CMS Webflow and plans to implement some of his works based on this system.

I have gone through a similar phase. I tested practically all popular CMSs and website builders. Despite the fact that many of them enchanted me with some of their features right from the start, I still remain loyal to WordPress. What makes me stick with it? I could give a lecture on it, but if I were to point out one feature of this ecosystem that I value the most I would say that it is "choice“.

Undisputedly, this is something I value above all else. As a site owner, I can decide which working methodology I will adopt. A custom theme, a ready-made theme, ready-made or custom plugins and in the end I can decide which plugin performing a similar task is closer to me and with which I am on my way. A choice that many systems don't offer, and certainly not on the scale that WordPress does.

Pay attention to bulldozers. If you take a look at other CMS systems, you usually have one builder that is an integral part of the CMS. Whether or not it suits you remains to be worked with. Sometimes it's hard to admit to yourself that maybe it wasn't necessarily the right choice. We stick with it telling ourselves that it is great until the bubble bursts and then we look again. How many times I've been through this 🙂 .

WordPress has a huge number of page builders. There are plenty to choose from. You don't like one, you reach for another one, until you find the solution that fits your needs and likes best. And you don't have to change the CMS. Which wizards are we talking about? Just to name a few: Elementor, Beaver Builder, Divi, SiteOrgin, Sandwitch, Brizy, Themify, Oxygen, SeedProd, Visual Composer, Thrive Architect... that's really still not all of them. A week ago, another one appeared 🙂

Bricks Builder

This new Builder, is analogous to Divi theme and page builder in one. However, unlike Divi, whose work menology I personally do not like, Bricks uses analogous mechanisms to other bullders including Elementor, Oxygen, Thrive Architect etc...

A product so young that it's hard to expect it to threaten the position of Elementor and others at the start, but it's certainly worth a look as it's an extremely interesting and promising page builder for WordPress.

Page layout builder

Any self-respecting creator WordPress has the ability to build a page layout. You will design the header, footer, appearance of individual pages, posts or other types of content. Bricks also offers this.

Theme Builder in Bricks

In principle, we can say that this is where work with this tool begins. You need to prepare the foundation, i.e. templates for the individual components of the site. As I mentioned before, there is no other theme here, so once you install Bricks the site will be a white page to manage.

Ready-made templates

When you first touch the tool, it's good to be able to import some examples of arrangements to help you understand and assimilate the way you work faster. It is no different with Bricks. When you create a new template, e.g. for a header, footer, etc... you can choose pre-made templates provided by the Bricks community. There isn't much of it yet, but the idea of being able to share your own templates with other builder users might make the library grow quickly.

When adding a template, you select its type (in the example below, Header) and start editing (yellow button).

Launching the editor.

When you do this, the editor starts. From this point you either set up everything from scratch, it functions very similarly to what you may be familiar with from Elementor:

This is how the Bricks editor looks like

or choose a ready-made template from the library to import and modify later:

Templates are available for import.

Widgets

The ones that are used most often you have on board Bricks, and more will probably appear as the tool develops. Which ones will you find in version 1.0 today? Basic ones such as Header, Text, Button, Icon, Image and Video...

Basic editor widgets

List, bookmarks, forms, counters, feedback, custom code...

Further widgets

galleries, audio files, carousels, slides and SVG files....

Further widgets

List of entries, menu, sidebar, search engine, shortcode and more:

widget1
widget3

And where is WooCommerce?

WooCommerce

Shop owners who would like to use Bricks still have to wait a while. Builder for WooCommerce is in the coding stage. As soon as it appears I will let you know. At the moment I know that at launch it will allow you to design a single product page, archives, order page, my account page and a thank you for purchase page.

It will probably be made available as an additional extension, which will be billed separately. This will not apply to those who have taken advantage of the lifetime offer. Every lifetime license user will get the WooCommerce module.

What else

Global colour palette, animations, CSS filters, access to the free Unsplash photo library, global theme styling, custom fonts and I'm sure I left out a lot 🙂

Remember, this is just the beginning. Version 1.0 you can not expect too much from, but what is already there is enough to launch very cool websites and blogs. You still have to wait for the shop 🙂 .

Bricks performance

It's a more efficient builder for WordPress than Elementor, Divi (recently tweaked a bit), Beaver Builder, Visual Composer and others. I don't know how about Oxygen, which also stands out strongly on the plus side when it comes to generated page code, I haven't compared it yet. I think both these tools can achieve similar results.

A quickly put together website with a header, content, image gallery and footer without any image optimisation, no file minification, not even server-side compression and no caching mechanisms.

The appearance of a sample page built in Bricks that I tested for performance.

The result of the above page on Google Page Speed Insights as below:

Google mobile result
Google result for computers

Try creating the same looking page in Elementor using Theme Builder, so that you also build the header with logo, menu and footer, and then without the slightest optimization let the test run. I am sure the results will be much worse.

The code generated by Bricks is better optimized than most other similar tools and it shows. You can probably guess what the result will be with basic optimization turned on (I didn't optimize the images):

Result after basic page optimisation

Browsing the Bricks website you're bound to come across a performance comparison table.

A table comparing the performance of Bricks and other WordPress builders

Quite a difference, and if they don't mess it up, this will be another wizard for WordPress besides Oxygen that I'll be recommending to anyone who takes quality results as a priority and is willing to put a little more time into their site.

Bricks in Polish

On the creators website I found information that Bricks is also available in Polish. Admittedly, after installation I have English, but I have not yet looked into why 🙂 When I check and it turns out that the activation of our language will require additional action I will let you know. At the moment, according to official information, Bricks supports the following languages: English, German, Portuguese, Spanish, Russian, French, Italian, Danish and Polish.

Level of difficulty

Basic question. Will working with Bricks be as comfortable as with Elementor? Certainly not at first. Habits will do their job and you may sometimes feel frustrated that something doesn't behave the way you expect it to. However, this is just a habit that can be changed.

When you decide to use Bricks and work with it for a while, you will finally break the ice and feel comfortable. Maybe it won't be as big as in the case of Elementor, where if a widget is missing you can add it with another plugin, and also the work with adjusting the appearance is in my opinion a bit more comfortable and intuitive in Elementor. Something for something 🙂 .

In any case, Bricks is simpler than Oxygen and can be handled by anyone who finds the time to learn it. It is not excluded that there will be a separate course on MeetWP related to this creator.

Cost

Elementor shot up in price on 9 March, so competitors are rubbing their hands as some developers and freelancers will turn away from Elementor in favour of at least Bricks. The cost of switching is really low!

Currently, as the tool has just been released, it can be purchased in a lifetime offer with a 40% discount. 1000 pages on Elementor is almost $1000 year over year. 1000 pages on Bricks is a $149 one-time fee. Tempting? Of course it is!

Even though there may not be something I like about Bricks now, I can feel the future success with my nose, so I reached for this tool without hesitation when I saw its possibilities and potential.

It's not certain yet, but the developers are considering introducing subscription plans billed annually and are likely to withdraw the current lifetime offer, which is intended as a marketing tool and a means by which they get feedback from users about the product. If this happens, anyone who takes advantage of the lifetime offer is unlikely to regret the decision, especially freelancers and agencies. Builder promises to be very good and there are many indications that it has the potential to become a strong competitor to Oxygennot to mention the other creators.

Future releases will probably bring other changes as well. Currently Bricks is based on a nested structure: section > row > column > element. This approach is less flexible compared to, for example, what Oxygen offers, fortunately it has been noticed and we are already working on introducing containers, which will give much more freedom of content arrangement.

Take a look at the Bricks website to read more and watch videos that demonstrate working with this creator. I will certainly also record a short introduction to Bricks and post it on YT and here.

If you have your own thoughts on the new page builder for WordPress, perhaps you are already using it, let us know in the comments what your impressions are.

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See also

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