It's the first day of Christmas, and I've been consistently for the past 1.5 months continuing the challenge we set ourselves on HelloWP. The challenge is to add new content to the blog every day. I should cut myself off completely today on Christmas Day, but it's gotten so into my blood over this time that I feel bad when I don't share anything with you. If you treat it like a disease, you're probably totally right 🙂 I'm not.
So what did I want to write about during the holidays? Something that I recorded a video about yesterday and published on my YT channel, which I invite you to subscribe to.
I would like to draw your attention to the new plug-in block Kadence Blocks for Gutenbergwhich allows you to place a countdown timer to a specific point in the future or to count down for a specific period of time, e.g. 10 minutes (this is called evergreen).
I wrote about the Similar tool available in Elementor over 2 years ago. If you work with Elementor, read "How to add a timer", where you can find the Countdown Timer Ultimate and Elementor plugin. Today an analogous thread, but for Gutenberg block supporters.
Let's start with the fact that the module within which you find the counter block is developed by the same team responsible for Kadence motifand which, as I write this, I am using on How to make a website and some of his other projects.
The plugin is available from the WordPress repository. It is free to use and should not clash with other themes. As I mentioned in the video (you'll find it below), I've used it working with various themes and haven't noticed any problems with its functioning unlike PostX pluginswhich some blocks rebelled when I used them with Astra or Kadence.
Kadence Blocks, are blocks for the Gutenberg editor with impressive configuration possibilities. The same is true for Block CountdownThe block, which I talk about in the film while testing the new Vadootv video hosting.
Such tools as a countdown timer are certainly familiar to you, as they are very often used by marketers during their marketing campaigns. Why? Because it works, there's no other reason 🙂 .
After installing the Kadence Blocks plug-in you will see a number of additional blocks that the native editor has been enhanced with WordPress. Among them will also be the one that interests us most now:
Grab it, drag it anywhere in the workspace and drop it:
The only thing left to do after that is to set the date and possibly play with the size, colours and layout. The block offers a lot of possibilities in this field so you can adjust its appearance to your own needs.
In the free version of the plug-in, unfortunately you can only use the standard version of the counter measuring the time to a specific point in the future. Evergreen is available in PRO version. The same is true when you look at the actions available, which are quite important if you actually want to use the block effectively in your marketing efforts.
In the free version you can use only one action, which basically does nothing 🙂 Simply the counter hits zero and "time stops". With the PRO version you have three additional actions at your disposal:
One step at a time: the option to hide the counter, replace it with other content such as information about the end of the promotion, or you can trigger a redirect to any URL. Standard, right? Something similar is in practically every add-on of this type, e.g. in Elementor PRO As you can see below you have exactly the same actions:
However, if you delve a little deeper into the subject, it turns out that the Kadence block has one unique feature. It is a container in which you can place any other blocks and compose even a very complex arrangement so that when the counter reaches zero, the whole thing can be replaced by another arrangement or hidden. You won't find this in the standard Elementor PRO widget, at least for the time being, and you have to use other extensions, e.g. plugins from Crocoblock.
Below is an example of a counter block structure:
It's a feature that I think you'll really like, as I do. It's very practical and gives you much more room to manoeuvre. If you haven't seen the video above be sure to watch it. You'll see exactly how this mechanism works and then it's just down to your own ingenuity how to use it in your marketing campaigns.
Here is a very simple example. If you want to see what happens next, wait until the counter hits zero. There will be a little surprise 🙂 .
You have won a £25 voucher for any of the PoznajWP courses 🙂 🙂
Copy it and use it!
Practical block, but still needs polishing. You can see in the video how the content jumps as I try to arrange it. Give it a try and I suspect you'll have similar insights, unless they've corrected the baby bugs by then.
If you've never used similar counters in your campaigns before, you should try it and analyse the effectiveness compared to your previous efforts. I won't be surprised if you notice a difference, although it will also depend on what context and how you package the counter. A/B testing will certainly be extremely helpful in this situation.
After I published the text about landing pages, I got questions about what a well-designed sales page should have. Is there any
This topic has interested me for a long time and whenever I see a new tool related to it I immediately check its possibilities. Why am I so interested in it?
Matt Mullenweg and Matías Ventura joined WordCamp Europe to talk about what's happening with Project Gutenberg. "For me, 2020 was the year,
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