Some time ago I wrote about some useful tools that make working with a website incredibly easy. Have a look at the text "5 recommended wizards". The solutions listed there can suddenly make running a website a pleasure overnight. Just like that. If you have or have had your own website and you don't use this type of "facilitators", when you do, you will understand why I recommend them. On the other hand, if you don't have a website and you want to have control over the structure of the presented content, you should definitely check out these extensions.
I personally use one of them most often in my work. And as you can probably guess from the title of this post, it is Elementor. If I were to do a ranking of what I described in the aforementioned article, it would be Elementor that I would give first place. Then Beaver Builder, Thrive Architect, Divi (I didn't mention this one), Themify Builder and at the end Visual Composer - a veteran in this field. Visual Composer has a few nice years of development behind it and is used by many very attractive themes on ThemeForest, so if you've bought any template on TF, you may have Visual Composer on board. However, its biggest issue is its speed and resource intensive nature. In this field the other players including Elementor are far ahead. Because let's think about what such tools are for. Their purpose is to facilitate the work with the site, the ability to compose its content in the way we want, and today we want to act quickly and effectively.
Elementor is the youngest of all the cream mentioned above. The first post on the project page inaugurating the release of the tool appeared exactly on June 1, 2016, so it is just less than 1.5 years old. Not much right? But does it matter? It doesn't.
There are two versions available. The free one, which you can install from the WordPress repository in no time, and the paid one, which enriches the application with additional features. What can the free version do, and what does buying the extension do? Let's take a look at it.
In the free version you have quite a range of functionality at your disposal.
The most frequently used ones are, of course, content management and layout, i.e. Header and Text Editor. Just grab a text editor object with your mouse, drag it to the right place on the page and drop it.
Once dropped, you have the possibility to edit its settings, content, appearance, behaviour, etc... In the case of plain text, you can also modify it inline, seeing exactly how it will look after publication.
What else can you do with such an object? Practically anything you want. You can modify the appearance: background colours, text, margins, borders or for more advanced users define your own CSS.
In the free version, you can also work with objects such as: individual images or galleries, CTA buttons, videos, Google maps, bookmarks or testimonials. You will also add buttons to share content on social media, insert shortcodes anywhere (e.g. display a contact form), as well as custom HTML code. This functionality is able to satisfy the vast majority of needs of typical websites. Of course, you can easily work with content using its column division which you won't do natively in WordPress without coding knowledge. Everything you develop is responsive, and what's more you can control the presentation of content on mobile devices. You can, for example, set a different font size for desktops, tablets and smartphones, or simply hide an object completely if you don't think it makes sense to show it on mobile devices.
And what does the paid version give us?
Other interesting possibilities. Like embedding posts, global widgets (very, very useful), sliders, forms, carousels with testimonials, carousels with media, products (if you have a Woocommerce shop), tables with prices or beloved in internet marketing motivators in the form of countdown timers for example counting down to the end of some promotional action.
A very cool feature recently added is the ability to place Facebook comments or specific posts anywhere on the site.
There is quite a lot of it, but you are probably interested in the cost of such a pleasure. Well, it's the whole 49 dollars, so you're in the range of 150-200 PLN, depending on the exchange rate. Whether it's worth spending this money, you have to decide for yourself. If the basic capabilities of Elementor are enough for you, there's no point, but if you want to use additional possibilities to improve marketing activities on your website and enrich it with some effective solutions, go ahead.
Here are some examples. Suppose you have a page where you want to publish an offer to sell a service in packages. You have two price packages, with different parameters. Using Elementor in the PRO version, something like the following can be created in 5 minutes. Of course you have influence on the colours and all other settings related to the appearance and content.
Package NameThis package is great
List item #1
List item #2
List item #3
Name of Package 2This package is even better
List item #1
List item #2
List item #3
Also, a bit of flashiness does not hurt provided you use it sensibly and do not overdo it. By using mechanisms such as the following, but in a well-thought-out way, you can effectively draw the attention of your customers to the elements that are important for your business.
I don't personally use Facebook comments on the blog, somehow I've been more convinced by Disqus, but I might consider that for example in this particular article - and not necessarily at the end of it - I'll give you the option to leave a comment just via FB. There is nothing easier, I drag the comment object and voila you can write something if you want to 🙂 .
It's mega fun, but let me not pull out all the objects you can use on your site, because it doesn't make much sense - I would just make a trashy article. The important thing is that you know that there is such a thing as Elementor and what it can do for you, or rather what you can do with its help. I also use it on my blog as well as on many of my clients' sites. I don't like to write about something I haven't tested in practice and which I am not convinced about. In the case of Elementor I recommend it blindly. If the authors don't go in the wrong direction - in terms of plugin development - you can expect a great tool.
How to install?
The easiest way is from the WordPress repository. If you don't know how to do this in one sentence: Go to Plugins in your site panel, click add new, type Elementor in the plugin finder, click on Installand then Turn on. That's all it takes to streamline and simplify your work.
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