Let's start with whether optimising graphics on a website serves any purpose at all. In my work I meet many people who say that for them optimisation is completely irrelevant. But when I ask them if they care about getting more customers and more sales through their website, they overwhelmingly answer YES.

Table of contents

What does on-page graphic optimisation achieve?

If you want your website to attract traffic more effectively and convert visitors into customers more efficiently, do not ignore the topic of graphic optimisation under any circumstances.

It has a real impact on how quickly your website or online shop will launch in their browsers. This in turn, going a step further, translates into conversion rates, rejection rates and finally, it is also one of the factors affecting search engine result positions.

We talk a lot about this subject on courses, but despite this, at some point some aware people, for various reasons, start to neglect it.

Don't bother with it

The problem is usually time, which unfortunately we do not have enough of. On the other hand, running a website requires us to do a lot of things and at some point we simply start to get lost in it all.

Therefore try to implement automation processes where possible. These types of activities concern not only such obvious issues as order processing in an online shop or automation of processes related to e.g. email marketing, but we can also do a lot in the field of optimisation of photos and graphics, with which we cover our website, and which are such an important element of it.

How to automate graphic optimisation processes?

Popular add-ons for WordPress include:

Of the above list, the following works best, at least in my case ShortPixel. And it is this service that I use integrated with most of my sites.

However, as is the case in life, from time to time there are alternatives that are worth looking into. One of these is the service GUMLETwhich at first seemed to me of little interest, but as it turned out in practice works better than many other similar extensions including ShortPixel.


The creators of this project assumed that the product they would make available to their customers should be as simple as possible to use. And indeed it is. If we take a look at the process of Gumlet integration with our website running on WordPress, it literally takes no more than a few dozen seconds, and the effects are visible immediately.

ShotPixel vs Gumlet

What makes Gumlet different from ShortPixel, for example, is that the optimised and processed graphics are loaded from Amazon's powerful cloudfront network.

However, Short Pixel can work in two ways. On the one hand, it can optimise graphics and save them directly to our hosting account, from where they are downloaded when someone visits the website. On the other hand, it is also possible to use a plug-in ShortPixel AI and configure the whole thing so that the graphics load from the CDN. However, this is their own network, which is nonetheless less efficient and more modestly developed than Amazon's web.

Does Gumlet handle optimisation well?

As you can see, for example, in the video available at the beginning of this article (I encourage you to watch it and subscribe to the YT channel), Gamet managed to optimise graphics in a very decent way, thus raising the performance-relevant metrics on GTMetrix. If you perform tests using other analytics tools you will certainly also see improvements. Whether this is a spectacular change or not obviously depends on many factors.

What is also interesting about Gumet is that it is able to optimise GIF files, as well as SVG files. In addition to this, they have announced the optimization of video files, which may also be of interest to some of you.

I also didn't notice any problems on sites using Elementor or the WooCommerce shop.

How to integrate Gumlet into your WordPress site

Here is a short guide, by the way it can't be long because as I mentioned Gumlet aims for maximum simplicity 🙂

Costs of using Gumlet

The first thing we need to start with is registering an account on the project website https://www.gumlet.com. You can activate the service for a year free of charge, where the data transfer limit from the CDN network will be 1 GB per month.

Gumlet free version

For testing purposes, or if you have a low traffic site, this level of transfer may be quite sufficient, so you may find that you don't have to pay anything for a year.

So the question is, what are the costs in the event that you exceed the mentioned 1 GB of transfer? And here is also good news, because the fees are really symbolic. You will pay just one dollar for a 10 GB package. This is not a monthly fee.

Gumlet data transfer package cost from CDN

If I remember correctly, if you wanted to use the CDN cloudfront network, then 1 GB of transfer costs 0.08 cents, so for 10 GB it would be 0.80 dollars. Taking this into account and the fact that using Gumlet your data is loaded from Amazon's network and optimised, the cost of this service is really sensationally low.

Gumlet LifeTime Deal 🔥

Also check if by any chance the Gumlet offer is still on AppSumo. In the video I talk about it and at the moment of writing this article the offer is still available. You can verify it at this address https://appsumo.com/r/xufnk7c/

The deal is that by paying a one-time fee of, say, $39 you have a monthly transfer of 100 GB for life, so it's a nice bite.

Activation and configuration

Once you have the service activated, whether you opt for the paid version, the free version or manage to snag a lifetime on AppSumo, the first step is to create a container for our graphics.

To do this after logging in click on the add new source button.

adding a new source

Complete a simple configuration form. In the case of WordPress integration, basically all you need to do is enter your website address and enter any subdomain name, i.e. the address from which your graphics will be loaded.

Gumlet source configuration

You don't actually have to modify anything in the next step. Leave the default settings, i.e. active conversion to WebP format and optimization. In fact, it is enough to click the Finish button and the source is ready to work.

Configuring the WordPress plugin for Gumlet

The next step will be to install the Gumlet plugin to our site running on WordPress. Of course you will find it in the repository.

After installation, go to settings and enter the name of the subdomain you created earlier by configuring the source in the Gumlet management panel.

Gumlet and WordPress plugin configuration

In addition, you can decide whether you want to activate "lazy" loading of images, automatically format graphics and whether you want to compress them and to what extent. Experiment here and adjust the compression ratio to your needs. The number of settings, as you can see in the above screenshot, is minimal.

You save the change and that's basically the end of the configuration. From this point on your site should run more efficiently, graphics will be slimmed down and metrics in analytics tools like GTMetrix, Google Page Speed Insights should also improve.

Is it worth switching to Gumlet if you use ShortPixel?

The tests I have conducted indicate that such a transition can bring noticeable benefits, but it is always necessary to take into account the specifics of a particular site and a particular project.

So before you decide to make a change I suggest you run the free version of Gumlet disable ShortPixel or any other plugin you use, activate Gumlet and see if performance has improved. This is the easiest way to verify that using a new extension in your particular case will make sense.

If you already have some experience with this extension and would like to share it, feel free to leave a comment. In turn, if you are a participant of my courses, we can also talk about the plugin on https://hellowp.pl

Come on in !


See also

Ucanny Automator

Uncanny Automator - another way to automate WordPress

At the beginning of the holidays I wrote about the AutomatorWP plugin. Today it's the turn of a competing solution called Uncanny Automator. As in the case of AutomatorWP, the free version of the plug-in can be downloaded from

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