I will guide you step-by-step through the process of launching your own website. You will learn how to make a websiteThe first thing you need to do is to create a website, which can be your business card, blog or even an online shop. If you are just taking your first steps, you may feel some discomfort. This task seems to be completely out of reach for many people, but is it really? Will your potential fears be reflected in reality? You will find the answers to these questions here.

In order to make your task as easy as possible and, at the same time, to give you full freedom, which is an invaluable asset for any creator, we will use the popular CMS WordPresswhich I have been a supporter of for years and enjoy teaching people like you to take their first steps. What you will find in this article:

How to make a website - is it difficult?

This question cannot be answered unequivocally. There are many factors that will ultimately influence how much effort you put into creating a website. The level of current knowledge on the subject, time and willingness to learn something new, budget or the purpose of the future website are just the tip of the iceberg.

As you will see in a moment, launching a foundation is not a difficult task, quite the contrary. However, the real challenge are further actions, which are usually marginalised or even ignored by newly created creators. This is a mistake which usually results in the fact that after the first few failures one simply gives up or the website which will be created will not bring any benefits. However, the winners are those who persistently pursue their goals and constantly expand their knowledge. I believe that you belong to this group.

Do I need to be a computer scientist?

NO. This type of knowledge can be helpful, but also IT professionals who do not specialize in building websites need to expand their knowledge. Without it, they will be in the same place as a person without such training.

All you need is faith that you can do it, the right knowledge, time and determination. If you don't run out of 'fuel' in each of these areas, you will create incredible things even if you are a complete novice.

Among my students there are people who throughout their lives have dealt with completely different things, usually not related to the Internet. However, there came a moment when, for various reasons, they decided to make their own website. Although they had doubts as to whether it was not a leap into the sun, it soon turned out that what they had created surprised not only them, but also their closest environment, friends and business partners. What determined this? Not education, but the aforementioned qualities such as self-confidence, access to knowledge, determination and ability to organise one's time.

What kind of website can I make

Anything you want. Literally. From a simple business card, to a complex website, blog or online shop. In separate articles you will find instructions on this topic. Take a look at them: How to start a blog, How to set up an online shop.

However, that is not all. If you decide to use WordPress, and provided that you master it to a good level, you will be able to create an e-learning platform, classifieds portal, accommodation database or any other type of website. Of course, you won't be able to do it overnight, because even if you use ready-made themes for WordPress, without thorough basics you will lose a lot of time and make many expensive mistakes. Again, this requires persistence, but I can assure you that if you really want to, you can create virtually any kind of website. With time, you may even start creating them for your friends, and then for clients, which will bring you further profits.

What is needed to launch the website

When starting out, one of the most frequently asked questions is: "what I need to launch the website". You need three basic ingredients for the recipe. Here they are:

Domain

That is, the address at which your website will be available. The shorter and easier to remember the better. If your business will be focused on Polish market choose .pl extension and if you are thinking about global business try to find an interesting name matching what you do and what you offer with .com extension. Only if you are completely out of luck look for other extensions. Why? because .pl domains (in our country) and .com domains (abroad) are the most deeply rooted in Internet users' consciousness. This state is changing, but very slowly, so if you find something interesting in the .pl or .com domain, do not hesitate to register it. In the following steps you will learn in detail how to do it.

Server space - Hosting

If I wanted to illustrate this topic in the simplest way I would say that you need a computer connected to the Internet. In fact, you could even run the hosting on your home computer. A matter of software, configuration and it was done. In practice, however, such home methods will not work because of the quality of connections, problems with accessibility or the fact that the whole server environment must be constantly taken care of. Not to mention the issues related to security or RODO. A home centre is a bad idea, except as an experiment if you have the time.

In practice, you need to look for a company that offers hosting services and buy a piece of space on their machines. This could be universal hosting in the budget at a level of PLN 100 - 600 per year, managed WordPress hosting Or something bigger like VPS, or going a step further dedicated server or more complex solutions. However, if you're thinking of a typical corporate website catering to the basic needs of your business, then in most cases a simple hosting or managed WordPress hosting will suffice.

Website files, CMS system

As the third element, you need a CMS system on the basis of which you can create a website and develop it continuously. Admittedly, the CMS is not necessary for the website to be created, but it will enable you to manage it comfortably and expand it freely.

However, what I propose is to use the system WordPress. Why?

  1. Simplicity of use - You will appreciate it especially if you try other solutions available on the market beforehand.
  2. Enormous expansion possibilities - If you have an idea for one or another functionality, it is likely that someone else has come up with that idea before, and someone else has helped them bring it to life by creating a special extension to the CMS. In other words, you can encapsulate WordPress with many off-the-shelf solutions that will help you add the functionality you're thinking about.
  3. Very large theme database. A theme is nothing but a certain scheme/style of appearance of your website. Colours, layout, etc... Choosing WordPress you automatically get access to the largest free theme library, but if you have an appetite for more powerful themes you can choose from thousands of commercial solutions, many of which are real gems.
  4. Access to educational material - When you run your website, no matter what tools you use, sooner or later you will face problems. How quickly you manage to solve them can have a significant impact on your business. You'll appreciate what I'm writing about if, when you have problem X, you type a keyword related to it into Google and find several ways to solve it. Thanks to the huge popularity of - Nearly 40% websites on the internet run on WordPress - The amount of educational content, both free and paid, and support sites (e.g. forums, groups, blogs) is very large.

Activation of a hosting account

I will show the hosting activation process by means of an example managed WordPress hosting. These accounts are more expensive than classic hosting However, you will gain a number of additional tools which will give you greater comfort of work in the process of building and later maintenance of the website. Definitely recommended in case of business websites.

Managed WordPress hosting

The managed WordPress hosting accounts I mentioned above are services that focus on one main goal. They are to provide you with the best possible server environment for websites based on the WordPress system and the highest possible comfort of work. Thanks to that your websites are faster, more secure and more stable than other similar services. If you are interested in details on this subject, take a look at the article "What is managed WordPress hosting“.

Benefits

The account on which we are about to launch your first website carries many benefits for you as the website owner.

  • Instant and extremely simple WordPress installation with predefined extension sets and a theme for specific needs.
  • Possibility to activate a free SSL certificatewhich will secure the data transfer between the browser and the server.
  • Update system software of the website and its extensions with a single click or automatically.
  • A system that will carry out a site security audit for you. When it detects potentially dangerous elements it will inform you, and you will again be able to implement the suggested safeguards with a single click, without the secret knowledge of the system administrator.
  • Page cloning mechanism. If there is a need for a major update, implementation of more complex modifications to the site with one click you will make a clone of it, on which you can make changes without fear that they will interfere with the operation of the site available in production. When everything is OK, with one click you can synchronize the changes made on the clone with the production site!
  • Easy-to-use and automated backups. If necessary, you will be able to restore the site without asking your hosting provider to do so - time is of the essence in this case.
  • Artificial intelligence at your service. Advanced software using artificial intelligence, whose task is to ensure that the website update, e.g. in the case of a major update of WordPress, plugins or themes, runs smoothly. The system is able to detect potential problems with a given update e.g. conflicts, plugins/motif incompatibility and inform you about it
  • SEO audits. This is another unique service. The hosting account is equipped with mechanisms analyzing your website for its SEO optimization giving you specific tips in the form of tasks. You will learn what to improve in order for your website to be better perceived by Google and have a chance for high positions in search results. Thanks to this, you are able to start the positioning process yourself!

Account activation step by step

The button below will start the activation procedure for the WP Lite plan, which is perfectly sufficient for most standard applications. If you want to know the exact parameters of this account or activate another package, look here.

Choice of domain

After clicking on the button above, you will be asked to choose a domain for your site. And here's a note, you have the option to register a domain for a full year free of charge if you order it with your account. Just type in the name, choose an extension and see if it's available.

choosing a domain for the website

As you can see, you have several options to choose from. By default, you register a new domain, but you can also transfer a domain that you already have registered with another operator. In this case, use option two or three. The fourth option "Use DidHost subdomain" will allow you to launch your website on a free domain available on the hosting platform.

If the name is not available, don't worry. Just keep looking until you find a form of address that satisfies you and is available for registration. This can sometimes take a while. When the domain is free you will see a message about it:

result of domain availability check

Choice of subscription period

The next stage is to find out what has gone into your basket. You also have the option to change the subscription period. The default setting is monthly billing, which is very convenient because you can cancel at any time, but if you want to pay for the service straight away for a year and thus receive 2 months free of charge then choose annual billing. Finally, click on the Continue button.

Changing the hosting account configuration for a website

Data in WhoIs database

If you are registering a .pl domain, in the next step you will be asked if you want to publish your data in the WhoIs database (register of domain owners). Select NO and continue.

Form for publishing domain data in the WHOIS database

Summary and discount for JZS readers

We are in the order summary. If the promotion code has been correctly identified you should receive a welcome discount which will bring the cost of your account down to PLN 10 net in the first month. The discount does not include the service ordered for a year, where you get two months free plus free access to the WordPress Course. If it so happens that the discount is not added, enter in the "promo code" field: WP50 and check that it is correct. If everything goes as expected you should see a reduced price for activating the service.

Proceeding to the checkout

Last step - Subscriber details and payment

In the last step, all that remains is to fill in the form with the data of the service owner and specify a password to the client's area.

Details of the owner of the website

At the bottom you also select the payment method. You can choose between tPay, all popular electronic banking channels such as mBank etc., PayPal and traditional bank transfer. Accept the terms of service and click on the order button.

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If you have chosen electronic payment, you will be redirected to the website of the payment operator. After accepting the payment, the service is activated within 10 minutes and you will receive to your email address all the necessary data to use it. Check your email and come back here in a moment so we can continue the launch of the site.

Preparation for WordPress installation

You have an active hosting account. The question is whether to go straight to installing wordpress or is there anything else worth doing?

Domain propagation

A small piece of information, but an important one. A registered domain needs time to propagate information about it in the Internet. This usually takes up to 24 hours, although very often it is enough to wait just a few minutes. After activating the service, take a break for a while 🙂 - it will take some time.

SSL certificate

Another important element is SSL Certificate installation The certificate encrypts the communication between your website and the visitor's browser. It therefore increases the level of security, but it is also a factor that affects ranking in search results.

I suggest you activate the certificate before installing WordPress. If you don't know how to do this ask your hosting provider. You may be able to use a free certificate, or you may need to purchase a paid certificate.

At classic accounts i WordPress accounts You can run both free and paid SSL certificate. It is up to you to decide which one to choose. In practice, a free certificate is sufficient for most applications. Unlike paid certificates that are issued for a year or more, a free certificate has a validity of 3 months and needs to be renewed every quarter. However, you do not need to worry as the renewals on these accounts are done automatically without involving you in the process.

WordPress installation

With the environment ready, we will proceed to install WordPress. At WordPress course I show and discuss on videos several installation methods including the traditional method. In this article I will present the fastest way, allowing you to instantly install WordPress with a number of carefully selected add-ons, which will significantly save your time and allow you to launch your desired project faster.

You probably have at least a basic tool on your hosting account to automate the installation of WordPress. And while there are many opponents of this type of installation as you will read about in the article "Autoinstallers - evil incarnate"Some of these tools already work quite well in this field. Look into the possibilities your hosting service offers in this area.

At WordPress hosting the process looks like this:

Calling the installer

The first thing you need to do when you go to your hosting account dashboard is to go to the WordPress tab.

How to set up a website by installing WordPress

As you can see in the image above, I have highlighted two buttons with which you will initiate the WordPress installation process. Simply click on one of them. This will bring up a window with an installation options form.

Installation options

Website configuration options

Installation path - Here you decide at which address the installation is to be carried out. Protocol https means that WordPress will use the SSL Certificate we activated earlier. We leave it at that.

Website title - This is nothing more than the name of your website, which you can then freely modify. It does not really matter what you type into this field at this stage.

Plug-in set - This option can significantly save you time. In a situation where you leave the default value "None", as in the above screenshot, WordPress alone will be installed without any add-ons. However, if you would like the theme and plugins that I recommend for different applications to be installed in addition to WordPress, expand this list and select the option that interests you:

predefined extension sets for the website

Page language - by default our native language, but if you want WordPress to work in another language, e.g. English, just change the value of this field by expanding the list of available languages. As you will see there are a lot of them here.

Version - This is about the version of WordPress. The latest version of this CMS will always be available here and I suggest you leave it that way. Only in specific situations you make a change by installing an older version.

Data of the Administrator

You don't actually have to change anything in this section. The username is generated in such a way that it is difficult to guess (leave it that way). You don't even have to remember or write down the automatically generated password, because you can log in to the WordPress cockpit later from your hosting account panel. Save the password only if you want to log into the cockpit directly.

And here is an extremely important point. I suggest you do not simplify the password generated by the system. Simple passwords also lead to problems, which you can later blame on yourself. Remember this!

The email you enter here will be the main administrative address to which WordPress will send various notifications in the future.

Database

You do not even need to look here. In this section you will find the database data that will be created during the installation process. The data is generated randomly, so as to provide you with the highest possible level of security. If necessary, you can expand this tab and make your own adjustments.

optional base configuration

Update settings

Here too, I suggest leaving the default settings. These options allow you to activate automatic updates for WordPress, its extensions (plugins) and themes.

The standard settings will perform minor updates to WordPress itself. If you want you can turn them off completely or allow everything to be updated. However, this is not the best idea if your website, blog or shop will be using a fair amount of add-ons. Why? Because some updates don't always keep up with others. For example: WordPress version 5.7 comes out with significant changes "under the hood", but some of the plugin developers you use have not yet adapted their products to the new WP version. An automatic update in such a situation may cause your site to stop working properly without you even being aware of it. Therefore, I suggest you leave the settings as below:

optional configuration of automatic WordPress updates

Start of installation

Now all you have to do is click on the install button and let the hosting account tools do their job.

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During the installation process, WordPress will be installed first after which you will be asked if you want to proceed to installing plugins:

image 23

If you have previously selected a particular set, close this window and wait for the second stage, during which add-ons and a theme are installed, to finish. Everything happens automatically.

Finally, in the bottom right-hand corner you should see messages confirming the completion of the WordPress installation and the kit (if you have selected it):

image 24

Tools after installation

Now let's take a look at the tools you have available to you for your WordPress site:

WordPress installation management panel

First of all, from this level you can log in to the WordPress cockpit with one click, and you can also change your access data in the settings if necessary.

You can also manage many other settings like:

  • search engine indexing - I suggest disabling this option while working on the site and activating it when the site is ready for public release
  • caching - additionally increases efficiency
  • debugging - helps to identify problems
  • password protection - when you want to secure access to the entire site
  • Disabling the internal WordPress cron - WordPress has its own task system, but this is not the best solution in many situations. You can disable the internal task system with one click and activate it on the hosting account side
  • checking and automatic updates - This is where you can update WordPress and its components, as well as change the settings for actomatic updates.
  • smart update - this option allows you to perform an update without worrying that something bad will happen to your site afterwards. The system will automatically create a copy of the page on which it will run the update. It will then analyse the production site and its copy and compare the results, presenting them to you. Based on this data, you can decide whether to implement the update on the production site or not
  • maintenance mode - The site enters this mode when updates are carried out. If necessary, you can also activate it manually.
  • security - immediately after installation, the system implements critical security measures. You can decide on the rest yourself. Simply select the elements you want to secure and implement selected or all of your future site's security measures with a single click. There are 19 in total.
Additional security measures

There are many more options. You can create a backup, manage files, copy or clone a WordPress site. Besides, you can manage plugins, themes and database from this level.

Being able to manage your plugins from this level is useful, and you'll appreciate the ability to do so more than once. It can happen that something goes wrong during an update, or a new version of a plugin / theme has a bug that doesn't even allow you to log into the site cockpit. We know what we've updated, or we've checked which plugin is the culprit in the error log and we just want to disable it. The problem is that we can't log in. All we need to do in this situation is to go into the plugins from within the hosting account and conveniently disable the problematic ones.

A panel for managing plugins and themes for your website from your hosting account

From this level, we can disable, remove and also install the plug-in.

Access to the plug-in repository

The same applies to motives.

Working with the website

WordPress installed. An important step behind you, but the real work is yet to come. Below I will draw your attention to the most important aspects of setting up and managing your site. Let's start with configuration.

Basic configuration

WordPress configuration is quite an extensive topic, which grows together with the expansion of the website, e.g. with additional plugins and themes. At the beginning you need basics, and over time you will surely start experimenting on your own deepening your knowledge and experience. If you use my online courses on MeetWPThere you will find a lot of structured knowledge on this subject.

I will focus on the basics that will allow you to use the site you are starting to work on more effectively.

It may happen that after installing a particular set, immediately after logging in the configuration page of a particular plug-in is called, e.g. WooCommerce shop whether Rank Math for SEO optimisation. You can run it or close it and come back to it later.

Go to Settings -> General:

image 30

Here you can, for example, change the name of the page if necessary or select the correct time zone and date format for the display. Set the parameters here according to your needs.

Then go to Settings > Direct links. This element is quite important for SEO reasons. Here you can specify your preferred URL format. By default, pages will be called up with addresses like: https://moja-domena/?page_id=X. It doesn't look good, does it? You can change this by choosing one of the predefined formats:

Web page URL format settings

I have marked "Entry name" with an arrow and suggest you select this option. Select it and save the changes. On the website, this will result in a change of address format from https://moja-domena/?page_id=X on https://moja-domena/o-firmieetc. Definitely better, isn't it? 🙂 Search engines like Google will also like these forms of address better.

I encourage you to look at other options as well, as your preferences may be different.

Theme configuration

Depending on which theme you ultimately decide on you will have different configuration options. There is really no standard. What options a theme will offer you and how the configuration process will look like depends mostly on the theme's author.

In most cases, you'll find theme configuration options under Appearance > Customize.

Theme configuration options

Here you can decide on most settings such as layout, colours, typography, etc...

Many themes also have their own configuration panels, which can be more or less extensive. It's worth examining the theme's documentation and getting as familiar as possible with its capabilities. Without this, you'll get lost.

Homepage import

This is an optional step, but very useful especially if you are a beginner webmaster and don't yet know how to make a website.

Importing a homepage has many advantages. On the one hand, in a few moments you have an attractively presented page, which you can modify according to your own needs, on the other hand it is a very good educational material. On the other hand, it is a very good educational material. You can see how the author configured particular elements of the page, how he used blocks in Gutenberg or other editor, e.g. Gutenberg. Elementora. It is worth taking advantage of this, if only to gain a better understanding of the theme and its possibilities.

I'll point out right away that not every theme has a set of starter pages to import, but most good ones do. The difference is usually in the number of available designs and of course their style.

We initiate the import of the homepage

The import process also depends on the theme you have chosen, so take a look at its documentation to see how the process works. Below is a description of the import process using the Kadence theme as an example.

First you need to install the import plugin. The theme will usually immediately suggest this option to you after activating it:

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In our example, simply click on the install button. Once the plugin is installed and activated, you will be automatically redirected to the next step where you can select a specific landing page to import.

Choosing the type of editor

For the Kadence theme, the first question will be what content editor you want to work with. This can be the native WordPress editor or Elementor.

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Depending on your choice, the number and design of the landing pages may vary. Just take a look at them and choose the one that is closest to your expectations. Remember that you will be able to change everything, so don't be overly influenced by what you see in the examples. In practice, the most important thing is not how your homepage looks like, but what theme you have chosen and what possibilities it gives you to customize your website later. Also extremely important is its performance, how it was written.

Choice of landing pages

Import options

Once you have chosen a particular page, you have additional options to choose from. Again, these will depend on the theme you have chosen. In the case of the Kadence theme, you can change the default colour palette and font family. The colour palette as well as the font sets are designed by professional designers. Of course, you will be able to modify the colour palette and fonts as you wish later on. At this stage, choose what is closest to your expectations.

Additional homepage options before starting the import

Also note the two buttons visible in the bottom left corner:

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You can import the entire website, so it will be both the home page and all the subpages such as contact, about the company, etc... You will probably want to use this option. However, it is also possible to import individual pages of a given homepage. This means that, for example, you can import the home page layout from one landing page and the contact subpage from another.

Imports

What happens when you click on the Full Site import button? The importer will first automatically install the required plugins and then import the content and configuration. As a result, after a short while your website will change beyond recognition.

Page before import

Website appearance before import

Page after import

Website appearance after import

Pages

If you have used the import of a ready-made homepage, you can go on to edit individual subpages. You can change the content, images and adjust the whole thing to your own needs.

You can access the pages from the management panel by opening the section Pages.

Page management

Go to edit each one in turn and make the changes you want, then publish them. Pages are usually used to create the so-called static pages, so it can be a home page, contact, offer, about the company, privacy policy, etc. ... In a situation where you want to additionally publish articles on the site, for example in the Blog section, then this type of publication you add in the Entries.

Entries

Working with Entries is very similar to working with Pages. The difference is that entries can additionally be categorised and tagged. It is therefore a type of content geared towards publications such as blog entries, news, tutorials etc.

Management of entries

Edit content

Many people are apprehensive about working with content when they see attractive arrangements on many sites. Can I do it? It seems like something only a professional webmaster can do. However, if you learn to use the editors available for WordPress you will be able to create visually appealing pages even if you are not a designer.

Gutenberg

WordPress comes standard with a block editor called Gutenberg. Using it, you build page content based on blocks, each of which has its own specifics and properties. For example, a paragraph block is responsible for introducing content, an image block for graphics, etc...

Gutenberg editor's blocks

For you, this means not only faster and more convenient work with content, but also quite free arrangement of content layout without using even a line of code.

Elementor

Elementor is an editor that is not a native part of WordPress. It functions as a plugin that you can install from the WordPress repository. There is also a PRO version available with more features.

It is a tool that, compared to the standard WordPress editor, will give you more comfort of work and a bit more possibilities in the field of content arrangement. The working methodology itself is quite similar and is also based on the "drag and drop" method. However, the interface is significantly different. Basically, you work with the content by seeing the whole layout of the page (header/footer), and not just a snippet in the form of the content of an article or subpage.

Working with the Elementor

Site menu

The menu is one of the most important elements. How you design it will affect the comfort of your site visitors and can have a real impact on conversion rates. Think carefully about menu design before you make your website publicly available.

WordPress allows you to manage your menu structure very conveniently and quickly. After importing your homepage, you will have a ready-made example to modify, or maybe even several, as the menu can have multiple versions that can be used in different places on your site, which is partly determined by the theme you are using. In the situation where you don't import the homepage, you create the menu from scratch, but this is not a complex operation.

To edit a menu or manage an existing one go to Appearance > Menu:

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To create a new one, enter its name (any name for you, e.g. Main Menu) and click on the "Create menu" button.

Website menu settings

In the menu settings you can decide on its location. The location is defined by the theme, so depending on which one you work with the options here will vary. There may be more or less of them and they may have different names. Take a look at your theme's documentation to learn more about the available locations for menus.

It remains for you to play with the menu elements and arrange them like blocks. On the left side you will find sections listing pages, entries and other elements you can use in your menu. Select the ones you want and click the "Add to menu" button.

Menu structure

Next, all you need to do is place the flipped elements in the right order, which you can do with drag and drop. Note that you can create a tree structure by placing the elements in the right way.

Plugins

This is one of the most important elements of WordPress. It is the plugins that determine to a large extent the functionality of the website and often also its appearance. From within WordPress, you have access to a huge database of free extensions, which you install instantly with a single click. Take a look at the article "How to install the plug-in" if you are interested in this topic.

At the moment, the WordPress repository contains almost 60,000 plugins. It is impossible to even look through them all, let alone install and test them. You can find them by going to the Plugins > Add new.

Adding plug-ins

Motifs

The topic of themes looks analogous. Although there are not as many of them as plugins, but the base of 8 000 themes in the repository is also an amount you will not be able to consume.

Themes can be found by going to Appearance > Themes > Add.

WordPress themes repository

What to look out for

When working with a website you need to be aware of many things. I discuss these extensively in the videos that you will find in the courses MeetWPbut I will highlight a few key elements.

Choosing a theme and extensions

It's scrolled between the lines, but it's an extremely important aspect of how your site works. Don't install everything at random, as this is a straightforward route to many serious complications including website hacking.

Try to find a theme and plugins that primarily come from good developers, not novice webmasters who are just learning. It is important that the plugins you end up using are frequently updated and developed.

Minimalism is in

I know that even though I write about it, only a small percentage of readers will follow these suggestions 🙂 This is another common problem of beginners. The website must be "fancy", there must be slides, animations, loads of graphics and many other gadgets. Only such a website is really great.

But answer the question as to what its purpose is. If the goal is to be "cool" then OK, go wild. But if the goal is to win customers, increase sales, etc. then you should focus on what increases sales, and believe me a slider will not do that 🙂 .

Even if you find now that you don't want to listen to Christopher and go all the way, when you mature as a webmaster you will remember what I am writing about.

Not only will minimalism be more useful to visitors, which translates into higher conversion rates, but it's also a factor that affects the quality of the site, and that's starting to be taken into account when it comes to search engine rankings.

SEO optimisation

Even if you offer the best products or services, even if you create the most beautiful website in the world, it will have no value if no one finds it.

SEO optimization is an important ranking factor and although not the only one, you cannot forget about it. WordPress gives you great opportunities in this field, you just need to learn how to use them. Take a look at the plugin Rank Math, which is one of the leading add-ons for WordPress in the field of SEO optimisation.

Security

Never leave your website to fate. It's not like once you've created it you can forget about it. It's an important part of your business, perhaps even crucial to its growth!

Keep your WordPress, plugins and theme up to date. Updates are not just about new or improved features, but more importantly security fixes. If you don't update WordPress and its components you are taking a big risk, and I want you to be fully aware of that.

If you are planning to set up an online shop, also take a look at the article: "What to look out for when securing your WooCommerce shop".

Don't forget the fundamental rule to make a copy of your property at least once in a while and save it in a safe place. Your website will constantly be under attack, and if one day the attack proves successful, you will be able to quickly restore the site, thus avoiding negative consequences.

It is not only the consequences of burglaries that should be protected in this way (by creating own copies). As it turns out, improbable situations like a Data Centre building burning down can also happen. A perfect example is the OVH server room where, on 10 March 2021, a fire consumed thousands of servers and incalculable numbers of websites, shops, blogs, applications etc...

Learn

Launching a website is just the first step on a long journey. I often meet site owners who, once their site is launched, think they've done everything. Anyone who thinks this way will either quickly revise their point of view, or what they have created will not bring as much benefit as they expect, if at all.

You should not only be well acquainted with the tools you work with, but also constantly develop your skills. I invite you to WordPress coursewhere a wealth of practical knowledge is handed to you on a platter.

Summary

You already know how to make a website. Follow the steps described above and your idea will become a tangible reality. You don't have to be a computer scientist or even have any experience in this field. You will gain experience step by step as you go along.

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One Comment

  1. And that is concrete. Thank you Christopher. I previously used a page builder (I won't give the name). I was delighted at first, but as time went on I found that there were many things I couldn't do. It took me almost a year to decide to switch to WordPress and make a website from scratch. Fear paralyzed me, but as it turns out I manage and I have everything I was missing in the creator!
    If anyone has similar concerns, it is completely unnecessary. There is only one thing I regret. The fact that I waited so long before making the decision to change.
    Use Christopher's tips and you are sure to succeed.

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