Wix Website Builder, the most popular tool for building websites. And in fact, with its help you can very quickly create an attractive website, mainly due to a large library of available graphic templates. Very often companies decide to buy access to Wix without thinking whether the choice of this environment will be the right decision during the development process. In the previous article "Website Builder"I mentioned the advantages and disadvantages of this type of solution, which you should know about at the very beginning of your adventure with the website.

But what if, encouraged by an online ad or a recommendation from a friend, you set up your website using the Wix wizard some time ago and now find that, instead of allowing you to develop freely, you are increasingly feeling restricted? If this is the case, sooner or later you will decide to move your website to a place that doesn't have these limitations. In most cases the choice falls on WordPress.

However, another obstacle arises. It's not bad if your website contains 3-5 tabs with little content. It's worse if your site is much more complex and you have a blog on it. Wix is not an open source platform, so you don't have access to your site's files, which you can simply download and upload to your own server. This is the biggest problem when you're thinking about switching.

In this article, I will tell you how you can transfer the content of your website created in the Wix creator to the WordPress CMS.

What do you need?

To run a website on WordPress you need your own domain and server space. You can find the whole process related to preparing the environment in method number 1 on the subpage "What you need to launch your own site". You will learn how to create a hosting account optimised for WordPress, how to register a domain and finally how to install and configure the CMS. You also need a plan of action, which should depend on how big the site you want to migrate is. The question is also whether you want to migrate just content or also images, and maybe also SEO settings (metadata)... Forget about moving the graphic template. In this article, we'll look at two methods for moving a site from Wix to WordPress.

Importing content from Wix to WordPress - PRINCIPLE 1

As I mentioned earlier Wix is a closed environment that you don't have access to beyond the management panel itself. This means you have to fiddle around a bit to get your site onto another CMS. The cheapest way is to import content using an RSS feed, but beware. This method will only work for older sites. Currently, Wix does not provide an RSS feed for new blogs. So if your site is relatively fresh go to method two.

This is how you will transfer the content from your blog, unfortunately when it comes to subpages like Offer, Contact etc... you will have to create them anew in WordPress under Pages > Add new page and enter the content manually.

On the Wix support page you will find information how to access RSS. Add to the end of your website address /feed.xml.


If you are using the Chrome browser, the code of the xml file will be loaded. Simply right-click, bring up the context menu and save the file to your computer.

Save file

On FireFox it looks a bit different. After launching the address in your browser, you have to select from the context menu show sourceand then copy it and save it as a file on your computer.

rss source on FireFox'ie

Once you have the file saved, go into your WordPress admin panel and go to Tools > Import.

Data import to WordPress'a

Here you will find the option to importing content using an RSS file. If the import plugin is not installed (by default it is not), first click on the install link and then run the importer.

importer launch rss

Going further, you select the file you have previously saved on your computer and click on the data import button. The file will be uploaded to the server and the basic article data found in it will be imported.

file selection

Once you have done this, go to Entries and check what has been successfully imported. If the entries are all there then great, if something is missing which can happen, you are left with manually editing the xml file, removing the imported entries from it and reloading it. Not very convenient, but doing it this way specifically there is no other solution. Remember also that the images you have in your articles still remain on Wix, which means you need to save them all to your computer and then upload them to the WordPress media library. You can do this using an FTP client like FileZilla. Once you have copied the files, you still need to update the references to them in the body of your articles. You can do this by editing each post and each photo in it, but if you have a lot of this it is better to find and install a plugin that will make this process easier.

This method is far from perfect, but if you're running your site alongside your blog it's some sort of semi-automated method for uploading individual posts to WordPress. There is also another, more effective one.

Importing content from Wix to WordPress - PRINCIPLE 2

A much faster and more efficient way to migrate is to use the plugin CMS2CMS.

Premium plugin in this case means that while you download and install it for free from the WordPress repository, the migration using it will be paid for. Of course, before you pay anything you can run a demo import to see what the plugin can really do for you and what the cost of the operation will be.

To install the plug-in, go to the sections Plugins > Add new. Type CMS2CMS in the search box and select the one for importing data from Wix from the list of plugins.

plug-in installation

After installing and launching the plugin, you have to log in to your CMS2CMS account. If you don't have it, you have to create it by clicking on the Register link.

launching the plug-in

Once you have logged in, the second step is providing the URL of the page on Wix and check the correct communication. I have given below the address to a free, test site. You of course give yours. Click on the verify connection button.

verification of the website address

If the connection was successful, you will be taken to the migration system page, where you need to specify which platform you will be migrating from, i.e. you select Wix. The system will then ask you once again to verify the connection. Verify. Moving on, you should see that the import will be to WordPress, and below that you need to enter the new address of your site, specifically the address of the WordPress installation to which the data will be imported.

migration configuration

As we already have the plugin installed we skip downloading and installing the connector. Finally, you click on the button to verify the connection to the WordPress instance.

If you have not made any mistakes, a page will open on which you can map individual elements of Wix and Wordpress. As you can see in the screenshot below, Wix pages will be lumped into the pages section on WordPress, and entries (posts) into posts. Additional options, include the ability to migrate metadata, as well as images. Also important for maintaining traffic and earned positions will be the installation of 301 redirects from old URLs to new ones.


If you already have everything set up the way you want it, you can run the demo import to see what might come out of it, or opt for the paid import by ignoring the demo. It's only natural to run the demo migration first so you don't have to pay for a cat in a bag. If you are satisfied with the result of the report, you can then make your decision.

That is it. When the demo migration is complete you will receive a report either by email or directly on the tool's website, which will look more or less like this:

import report

If you find the migration report satisfactory, you can run a paid import. In this example, I imported a small site without a blog. The cost of the migration would therefore be just over $16. The fee for each migration is calculated individually and depends on the size of the transferred website as well as additional options you choose.

migration cost

What next after migration?

You should definitely configure WordPress properly both in terms of its security and many other aspects such as SEO. If the convenience of working with a website similar to the one you experienced on Wix is a priority for you, you can install one of several top plugins that will transform WordPress into a convenient website builder. I personally recommend Elementorabut in practice you have more choice. Take a look at the article "Page builders for WordPress“.


As you can see migrating a website from Wix to WordPress is not necessarily a simple task. However, it seems to me that it is worth taking this step because of the development opportunities you will get with the migration. Limitations that bothered you so far may disappear and you, your website and your company will be able to breathe freely.

Both of the methods described, the first of which will not work on every Wix site will only transfer content, while the second can also transfer images and metadata. Neither method will move the theme of your site, which means you will have to do some work on the visual side of things. However, WordPress offers more choice than Wix in this area so you're sure to find something suitable. If you use Elementor, you can also build the whole layout based on templates. You can read more about this in this article: "Elementor Pro 2.0 - No more searching for templates for WordPress“.

If you want to get to know the WordPress environment in depth, I warmly invite you to WordPress course which I have prepared for JZS readers and anyone who wants to make the most of this CMS.

If you know of other ways to migrate or have already migrated your Wix site in one of the ways described and want to share your experience feel free to discuss.


See also


What is WordPress?

WordPress is a website management system which, thanks to its huge capabilities combined with its simplicity and scalability, has won the hearts of millions of designers and website owners on

Free information on JZS news

I invite you to become a subscriber! Thousands of readers already subscribe to news from JZS.

You can unsubscribe at any time. Your address is safe here.

Featured LifeTime Offers!


Email Marketing Automation. Increase the effectiveness of your campaigns.

pcloud lifetime

Cloud drive with lifetime access. Save your files and...

Virusdie - Lifetime

An excellent tool to protect your website from attacks, as well as a tool...

One Comment

Leave a Reply

Your email address will not be published. Required fields are marked *