One of the questions that often comes up in my conversations with owners of sites built on other solutions WordPress it: Why should I use WordPress? Why should I switch to WordPress from another platform?

If you're asking yourself these or similar questions, keep reading because in this article I'm going to share some of the key reasons why you should be using WordPress.

When we write WordPress, we mean WordPress.org. Please don't confuse it with WordPress.com, which is a paid hosting service, and one with limitations. Even recently on HelloWP, one of my students asked a question along the lines of "I watch your courses, but in mine there aren't many of the options you talk about...". It turned out he was using WordPress.com 🙂 That's quite a difference.

One of the misconceptions about WordPress is that it is just a blogging platform. It used to be that way and that's probably why this CMS is perceived by many, but it's a distant past.

WordPress has evolved over the years into a powerful website builder and a powerful content management system (CMS).

What I love about this system is that it is easy to use and highly flexible (scalable) so you can create all sorts of sites. This is probably the main reason why WordPress has gained so much popularity. According to a recent study, WordPress already supports over 40% of all websites on the internet. Amazing, right?

Because of its features, many well-known brands use it to power their websites, including: Time Magazine, Facebook, The New Yorker, Sony, Disney, The New York Times and many more.

WordPress is a freely available system

WordPress is free software. This means you are free to download, install, use and modify it to suit your needs. You can use it to create any type of website.

While the WordPress software itself is free, you need a domain name and hosting to install it.

A domain name is nothing more than the address of your website on the Internet. It is what your users type in the address bar of their browser to get to your website (e.g.: poznajwp.pl). Take a look at the article on building a website, in the section: Domain.

In turn Hosting is the home where all your website files are stored.
For WordPress, I strongly recommend WordPress hosting with environment and tools focused on WordPress.

WordPress is easy to customise

Most people who use WordPress are neither web designers nor developers. In fact, most people start using WordPress without any prior knowledge of web design. On the one hand this is tempting on the other hand it usually doesn't work and that's why an educational platform was created PoznajWP.plwhere you will find an extensive WordPress course. Skillful use of this resource gives you a better chance of success than those who operate by trial and error.

Most people who take up WordPress without any preparation give up on the site, thinking that it was supposed to be easy and the reality turned out to be different. And even if a website is created, it usually does not gain traffic, does not generate sales, it is basically a business card on the Internet, and today that is definitely not enough!

For people who are not familiar with technology, WordPress is the perfect solution, as there are thousands of free website templates (called themes) from which you can choose something really good. Be sure to take a look at the article "Free WordPress templates".

Good themes are easy to customise, but there are some where modifications are very limited. So choose well, so that you don't find out in a month's time that WordPress is a poor tool because you can't customize anything. WordPress is just a foundation, and a theme determines how flexible you can be with the look of your website, blog or webshop.

You can also add custom features to your WordPress site using plugins. WordPress plugins are like apps for your site that you can use to add more or less advanced features such as analytics, contact forms, membership pages, online shops, integrations with external systems and much more.

As with themes, there are thousands of free and paid plugins that you can use in your project.

WordPress is SEO friendly

WordPress is written using high quality standards compliant code and creates semantic markup. In non-geek-speak, this makes Google and other search engines love WordPress.

This is why WordPress sites tend to rank higher in search engines than other sites based on other solutions.

By design, WordPress is very SEO friendly, but you use SEO plugins to better optimise your site. For years I used the Yoast SEO plugin, and for the past two my favourite has been the Rank Math.

WordPress is easy to manage

WordPress has a built-in update management system. This allows you to update your plugins and themes from within the WordPress admin dashboard. If you use WordPress hosting You can also do this from your hosting account panel.

WordPress also notifies you when a new version of WordPress is available. Updating is just one simple click 🙂 .

To protect your data from any unexpected emergency, such as a fire (see fire at OVH) or hacking, you can use the WordPress backup plugin, which will automatically create copies of and securely store them in a remote location.

You can also manage your WordPress site on the go with WordPress mobile apps.

WordPress is safe and secure

WordPress was created with security in mind and is considered by experts to be a very secure platform for running a website. However, just like in the real world, the internet can be a dangerous place.

There are hackers out there who want to get their hands on as many sites as they can. To protect your WordPress site, there are some simple things you can do to make it more secure. For details, see my Step-by-step WordPress security guide for beginners.

We use additional security on our servers to protect your WordPress from many types of attacks and dangerous software.

WordPress can handle different types of media

WordPress isn't just limited to writing text. It has a built-in media uploader to handle images, audio, video and more.

WordPress supports oEmbed enabled sites, which means you can embed videos from YouTube, photos from Instagram, Tweets or audio from Soundcloud simply by pasting the URL in the WordPress post editor.

Multiple page builders

At the end of 2018, the standard content editor was replaced by the Gutenberg block editor. Before that, more similar tools already existed, e.g. Elementor, DIVI, Beaver Builder, etc... They are also today developing very rapidly, and more are springing up alongside them: Oxygen, Bricks Builder...

With these plugins and themes (some builders are themes), you can turn your site into an advanced builder.

What kind of sites you can run on WordPress

WordPress can be used in many different ways, from simple websites to eCommerce marketplaces and everything in between.

Below are just a few examples of the different types of websites you can create with WordPress.

What I have written about is actually the tip of the mountain. WordPress has many more unique, great features, tools and applications. If you are at the stage of choosing a CMS system I advise you WordPress. You will find much more than other solutions, which for beginners is not insignificant.

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