Over the years, I've used all sorts of tools designed to optimise the processes involved in running, managing and analysing ads in places like Facebook Ads and Google Ads.
If you advertise on Facebook and you know how to do it, then surely you also know how time-consuming it can be to prepare campaigns, analytics and make changes to ensure the lowest possible cost per conversion.
However, there are tools that simplify these processes considerably. One of my favourites is AdEspresso and as an alternative Madgicx. Great solutions. Take a look at them.
Whereas Scalify, a similar application that also allows you to create advertising campaigns, target them accordingly, analyse and correct them. With the slight difference that for a short time it is available in a lifetime offer from $49 to $197.
The cheapest package gives you access to all current and future features. The only limitation is your advertising budget, which in the case of this version is limited to 10 000 dollars. Not so little, is it? No matter how you look at it, at the current exchange rate it is about 40 000 PLN. For small businesses that spend no more than $40,000 a month on advertising, which is the majority, this is a plan that meets all your needs. However, if you advertise on a larger scale, you can choose a higher plan. There are 4 of them in total, and the biggest one is the limit of $200 000 (about 750 000 PLN).
The interface is very clear and easy to learn, and what will please the owners of shops based on WooCommerceis the fact that the app integrates with the shop so that it collects data on products, which can be used when creating individual ads.
Google Ads will be coming soon in addition to Facebook and Instagram ads (it's there too). I recommend it because the prices are great.