Monitoring of websites is essential in achieving success in search engines. Only a properly prepared website can contribute to building a positive image of your business in the eyes of your audience. However, it is worth emphasising that one-time modification may not be enough to maintain high positions. So what is website monitoring and how to do it properly?
Website monitoring is most often associated with tracking website traffic, as well as search engine positions or mentions in social networks. However, there can be no question of a website's success if it does not function properly, and instead of being perceived positively, it will arouse resentment, impatience and anger in users. A website, on which various failures appear every now and then, certainly does not speak well of the company and the competence of its employees. Fortunately, you can effectively control it by performing regular maintenance. website monitoring.
Website monitoring: what does it involve?
Let's start by answering the question of what website monitoring actually is. It is the process of testing and verifying that users can use websites or web applications as expected. The aim of website monitoring is to ensure that websites work flawlessly, i.e. are accessible to users and function efficiently and as expected. How to achieve this? For example, by monitoring content or monitoring load speed.
Website monitoring - why should it be done?
Of course, not everyone is obliged to monitor websites. However, it is certainly worth doing it if we care about credibility in the eyes of users / customers. When a website is to be our business card and we want it to be safe and appear high in search results. But these are not the only important aspects of monitoring the proper functioning of websites.
Creating a website consists of many elements: content, graphics, charts, tables and other elements thanks to which we stand out from the competition, or at least we do not stand out from them, and the recipients may also get to know our offer. It is worth noting that the vast majority of customers admit that they do not return to buy on the portal if it does not work in a satisfactory manner. Nowadays, nobody likes to waste valuable time. If you are selling online, it is worth taking this into account.
We are talking here not only about the failure of a website for many hours, but also about errors in its functioning, which multiply over the years, creating smaller ranges and scaring customers away, while creating a negative image of the brand. Therefore, monitoring websites means financial gain, better position in Google search engine, recommendations from clients, positive image of the company and inspiring trust among clients. It is also an opportunity to gain information about the audience, how they behave on the website, where they come from, etc.
What constitutes monitoring the proper functioning of the sites?
Monitoring the proper functioning of websites can be carried out in many ways, but all methods are based on similar components. These include:
- monitoring page availability (does the website always load and does it work correctly)
- monitoring load speed
- monitoring functions and processes (e.g. contact form, payment process)
- content monitoring
- monitoring of other website features, e.g. monitoring of SSL certificates
Content monitoring: on your own or with the help of a professional?
Creating a website is not a one-off investment. Unless you are able to look after the site and monitor it yourself. The key to success is for the site owner to be the first to know about any irregularities. Are you able to take care of this yourself? If so, be prepared for some tedious work. If not, remember that you can use specialist help.
A lot depends on the sophistication of your website and how much the site is responsible for the success of your business. Even if you decide to monitor the proper functioning of the website yourself, every now and then you can have your website audited by professionals who deal with this on a daily basis. It's not just that we can do a poor job of monitoring websites ourselves. However - as in many cases - it is good to have someone who looks at our business from a distance.
Creating a website takes a lot of time, energy and money. It would be a shame for this to be wasted by a poorly functioning website and a lack of website monitoring.
Article prepared by SuperMonitoring
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