Before we move on to Nicepage, a few words of introduction. One of the students at MeetWP he once asked me if I would prepare a course on creating your own template for WordPress. I thought for a while and said that I didn't see much sense in creating such a course. In my opinion, those skills are useful when you plan to create your own theme and then sell it and make money on it. This is what the Astra theme developers do, Kadence and others... (Best WordPress Themes).

It's years of learning and experience. You can't learn this in a month if you have no idea about HTML, CSS, JavaScript and PHP, it's years! The question is do you really want it?

In my opinion, there is absolutely no point in learning how to build a theme if you are only creating it for yourself. It's like trying to break down an open door. You will devote a lot of energy to it, and then it will turn out that most free themes can do more. Don't waste your time on this if you don't tie theme building to your career. This is for real, not for a test run.

Theme Builders

About 12 years ago I came across a then very promising software called Artisteer. Anyway, until now the website is still available, although the soft itself under this brand stopped development in 2015. However, this does not mean that it has disappeared completely from the map of the Internet. No. The brand changed and they continued Artisteer as Themler. However, it turned out that Artisteer and Themler, are projects, as the creators themselves described, containing impossible to jump over limitations. Therefore, in 2017, another product was created under the name Nicepage. This one is said to be devoid of the limitations of its predecessors. By the way I wonder if there will be further successors 😀 .

In short, the tool allowed you to create themes for WordPress very quickly, without having to play around with coding. All it took was someone with an artistic flair, a click, click and within an hour the WordPress theme was ready. In the past, we created hundreds of themes for our clients using this tool and even today I still come across them on the web and imagine that they work 🙂 .

The idea is interesting, but not very popular. I do not know whether it is because the developers discredit such tools, so that they do not lose customers, or simply we are so focused on using the proven themes that we are not interested in other possibilities. These, however, are waiting to be discovered.


Today's equivalent of the former Artisteer and Themler. This is how you can briefly summarize this tool, because it is developed by the same company. However, I must admit that although I have had it installed on my computer for a long time, I think I got carried away with the trend of repository themes and almost forgot about it. I occasionally use it to generate some quick HTML pages, but I can't remember the last time I created a WordPress theme with Nicepage or if I ever did.

A few days ago, when I was building a simple HTML site, I was inspired to see what had changed in the field of using Nicepage as a tool for creating WordPress themes, but also as a builder that can replace e.g. Elementora. I clicked around and I must admit that a lot has changed, and for the better.

What Nicepage is used for

Nicepage is an application that you install on your computer and use to build pages, but also to create WordPress themes and themes for another popular CMS Joomla. As well as creating a theme, you can also create a plugin that builds a page builder into WordPress so that you don't have to work on a desktop application just directly from the WordPress cockpit as you perhaps do using Elementor or other page builders.

Nicepage from behind the scenes

If I'm not mistaken, Artisteer didn't have pre-made templates to use during design. I could be wrong though, as I haven't used this application for about 7 years and there have been so many innovations along the way that it's easy to make a mistake. Nicepage, as befits today's page builders, offers a substantial database of templates and blocks.

Ready-made page and block templates

In total, as they write on their website, it's a database of over 6 500 templates, but I didn't count, so we have to trust the creators 🙂 Searching by keywords and theme categories allows you to quickly find the theme and arrangement you're interested in for further modification.

Nicepage template database

Editor in desktop application

For Windows or for Mac, you can install the app and use it to create complete pages or foundations for your themes. The editor is very intuitive, but if you are already used to Elementor you will need to reinvent yourself. You simply need to spend some time getting to know the app to get the most out of it.

Nicepage visual editor

What sets Nicepage apart from other WordPress builders is the great flexibility associated with the placement of individual objects. For example, in Elementor you have sections where you place columns and objects. In order to place them on top of each other, you need to play around with positioning, which is difficult for many people.

Nicepage is much more convenient. You grab an object and move it exactly where you want it, there are no restrictions, you can stack one object on top of another by moving it with the mouse.

Free movement of objects

Elements of the Nicepage editor

It's something akin to other bulldozers. You can drop any available block/widget into the workspace and customize it to your liking. There are quite a few widgets, and each one has multiple style versions, which you can modify later anyway 🙂

Elements available in the editor

You have images, icons, shapes, containers, galleries, tables, forms... I won't list them all. because there are quite a few. Take a peek above in the left column.


Virtually no website can do without it nowadays and there are probably no more modern tools for creating websites that don't adapt to screen sizes. Nicepage can do this too and you have 5 sizes to choose from. Elementor, by the way, only has three at the moment.

This way you can manage views for different screen sizes.

For WordPress

If you're building a site with WordPress in mind, you can prepare colour palettes, customise typography, prepare a template for archives, posts, for a product listing, a single product in a WooCommetrce shop, etc...

Adjust global settings for the theme

You have virtually full control over how the WordPress template you create will behave, but that's not all. Yes you can create a page in 100% and then import it into WordPress, but you also have the ability to run the same builder inside your site!

WordPress theme and plugin

I know you will start using your work directly in WordPress you must first export the work you have done to a theme format. Doing this is very simple.

Exporting a WordPress theme

You decide what format you want the resulting data in. You even have an image to present your work as a graphic file, but in our example we choose WordPress and select a few options below. We want a theme, and the builder plugin, we can import the blog posts prepared in Nicepage.

Click on the "Export" button and in 5 seconds you have a package with your theme. Then I don't think I need to explain what you need to do. Install it like any other.

Theme settings

Once the theme is installed, you can go into its general ostly-related settings and modify them as you see fit. While only a few parameters will appear in the theme's customize section, your new theme has its own control panel, which looks something like this:


Defining your own colour palette and typography is extremely convenient.

Content editor inside WordPress

You can create pages using the Nicepage builder. You've seen this before, but I'll point out again now that the analogous editor you work with on a desktop application goes into WordPress in this case and works analogously.


Basically the only drawback is that you edit the entries themselves in Gutenberg, in any case I haven't found an option to run a wizard for an entry. I lay out the blog content in Gutenberg.

You might think this is a big drawback, but if you think about it, practice shows that it's pages we usually arrange in a non-standard way, and posts are blog articles whose purpose is primarily to consume valuable content rather than experiment with design. If you look at it this way you will find that this is no disadvantage after all.

Quality of pages in Nicepage

As usual when I research a tool I always pay attention to what kind of quality and performance the site offers. In this case it could not have been any different.

Nicepage performed very well in this area. I uploaded a few sections with sample content to a test site. Zero optimization, just pure WordPress and Nicepage. The result on GTMetrix:

nicepage gtmetrix

There is nothing to fault these results given that the website is not optimised in any way.

For whom Nicepage

In principle, for everyone. It is not a complicated tool to use, although you do need to spend some time with it. I think that especially Nicepage can be of interest to people who want to show off in their website source that their site is working on their own theme and not on one available in the WordPress repository. The freelancer, the small agency, is precisely the main target of this application. You can develop themes for your clients as well without coding.

How much does Nicepage cost?

From zero to $349 per year. If you're intrigued by the possibilities test the free version first. It's unfortunately quite limited, as you can create one site with up to 5 pages, but it's enough to get something simple up and running quickly or assess Nicepage's potential for your own needs.

nicepage price list

Do I recommend Nicepage to you?

Yes, because it is a solid piece of software that allows you to work comfortably with your website. If you haven't used a website builder before, try out a few of them, including Nicepage, to see if the methodology is right for you. It is not the case that Nicepage will appeal to everyone. Just as there are millions of DIVI lovers, of which I am not one. You simply need to touch this and other solutions available on the market to be able to assess its suitability for your development plans.

As you may have noticed from the screenshots above, the lion's share of part of the interface is polishThis should make the application easier to use for everyone. If the interface was only in English, I probably wouldn't write this article, because I know from experience that many participants of my courses have serious problems even with a simple theme without translation, let alone such a complex application.


I have written and spoken about this more than once during our MeetWP meetings as well as on the YT channel. WordPress is a unique environment that gives you choiceThis is a priceless value that no other CMS, let alone SaaS or WaaS solutions, can provide.

I know it can also be scary at times. I hear from my students in response to the news I write about on our HelloWP community that they can't keep up with the changes and new discoveries. This is indeed the case. I too am not able to physically keep track of every change or new thing in the ecosystem, because it's just not possible. I would have to clone myself many times and synchronise the brains of my clones with mine, then it might be possible, but there would also be no guarantee. It's a powerful environment that surprises you with something new every day.

It's not about knowing everything. It's not about working on hundreds of applications at once. Just be aware that you have a choice and if necessary you can use it, but don't do it by force. Don't act on the basis that Krzysiek wrote about something so I have to have it and work with it. If Elementor works for you, then there's no point in reaching for other wizards. If plugin X meets your needs, why install another one which will do exactly the same thing but in a slightly different way.

Yes if it's about improving the performance of the site then there's no debate, that's a serious argument for change, but if the change is about simply wanting to have a varied day then let it go and dedicate that time to your kids and family.


See also

Elementor 3.1

Elementor 3.1 - what's new?

The upcoming version of Elementor, numbered 3.1, will bring several new features. Among them, a section that allows you to manage landing pages. Sounds good, doesn't it? Yes, but from my point of view

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