Hi! Today I came across a promising tool that has been on the market since 2018, but has only now appeared in a lifetime offer, and at a surprisingly low price. We'll come back to this at the end of the article.

I'd like to share a find with you because if you sell anything online, such as courses like I do, or you want to raise funds for a particular cause or receive grants for your business, this tool may be of interest to you.

PayForm

The tool is primarily used to create forms that accept online payments. It can be integrated with your Stripe or PayPal account. Importantly, payments can be one-off or recurring.

In addition to forms, it is possible to create sales pages using a previously created form, but I will only mention this because a much more convenient tool to work with landing parties is Elementor. Since I mentioned Elementor, I must mention that PayForm also has a plugin in the repository WordPress for quick integration. However, let's start by creating a form.

Creating a payment form

The process is extremely easy. After logging into the panel and clicking on the button to add a payment form, there are three options to choose from. I kind of mentioned them at the very beginning, they are: a standard payment form e.g. for a product or service, a donation form and a form that allows you to collect money for a specific purpose.

Three types of payment forms

You select the option you are interested in and go to the next step, which is to configure the form. In the case of the payment form, it looks like this:

Form setup step 1
  • You give your form a name. It will appear above it as a header, and also allow you to identify it in the maze of others you will be adding over time,
  • you select the currency in which you wish to accept payments,
  • You can either set the language of the form rigidly or leave the default settings so that the form detects the browser language and adapts to it,
  • what text will appear on the purchase button. e.g. Buy Now, Order etc., and you also choose the dominant colour (button colour)
  • in addition, you can choose a light or dark form style

However, that is not all:

Form setup step 2

The next step of the configuration o create a product or multiple variations of it. These can be different subscription plans. You enter the name of the product, its price and decide whether the payment will be one-time or cyclical. Monthly, quarterly, half-yearly, yearly or even every 2 years!

By clicking on the button +Add plan Another analogous form will appear where you enter the details of another subscription plan with a different name, a different price or a different period of cyclical billing.

Moving on we still have the form fields. Unsurprisingly, the fewer the fields the higher the conversion rate, so by default the form only contains three fields:

Form setup step 3

You can change their order, rename them, add new fields or delete the ones you don't need. The minimum is one field containing an email address. If you have products where just an email address is sufficient, the form will be even shorter 🙂

In the advanced settings you will find an option to insert your own URL to which the customer will be redirected after a successful transaction and a URL informing about an error. You can change the upload method, as well as use your own domain and, finally, an option to enter information about the privacy policy or terms and conditions.

Form setup step 4

So much for the initial set-up. All you have to do now is click on the create form button and you can take a look at it. In our example it looks like this:

This is what a form created in PayForm looks like

It is quite pleasant. Although the form is not extensive and contains only three fields concerning the orderer, it is still quite long. Yes, this can be an advantage because you just fill it in and click the Buy Now button without any further steps. However, if you do not like this form, the form can be divided into two steps. To do this, you need to go to its settings:

Here you will go on to edit the form

Here you will find basically all the settings that I have discussed, but there will be some so far unknown ones like the possibility to split the form into two steps:

Options to break the form into two steps

After entering the above configuration and saving the changes, the form will look slightly different:

Step 1

The first step is the details of the person ordering and the second step is payment:

Step 2

As soon as the orderer fills in the form, the payment is automatically processed by Stripe or PayPal. You only need to link your PayPal/Stripe account in the general settings of the app.

Embedding the form on the page

The form you create can easily be embedded on any page. If you are using WordPress you have two options.

  1. Insert the code you retrieve from the form settings. You can insert it either using the Gutenberg HTML block or the analogous Elementor widget, and I suggest using this option.
  2. The other way is to install a plugin for WordPress and use its capabilities. Here, however, I would seriously consider for two reasons: the plugin has not been updated for 3 years, i.e. since the project was launched, and the second reason, purely pragmatic, is to minimize the number of plugins and not to add them where they are not needed.

How to use PayForm

First of all, why should you if you have WooCommerc installed and you sell products using it. PayForm can be extremely useful when you want to put a purchase form on the landing page. Normally you probably do it in such a way that on the landing page you have a description, some pictures and a call to action, which either leads to a shopping cart or, even worse, to a product page, where a potential customer will only click on Add to basket and went through the whole process.

As you've probably guessed, the above strategy generates a much higher abandoned cart rate, but if you added a simple quick purchase form to the landing page there's a good chance that conversions would increase.

Sales pages

I mentioned that PayForm also has the ability to create sales pages. Yes a simple landing page will be built. You also have a handful of ready-made templates available, example:

Example of a landing page created with PayForm

Short ball, right? Of course, such a page can be freely extended using a rather convenient visual editor. Anything else?

Membership page

PayForm gives you the power to create as many member pages as you want, where you can post content that is only available to those who have subscribed. Such a page is as simple as possible, but it will certainly serve its purpose in more than one case. You can share files or video companies this way. However, this is not a CMS within which you will be able to write articles available only to subscribers.

Adding content to the membership page

A bit poor, at least for me, but perhaps in your case it will work. If not, there's nothing to worry about as it's just an add-on. The most important thing is the quick payment forms.

How to bundle forms with WooCommerce?

Just embedding a payment form on any WordPress subpage, even in a blog article, doesn't require any effort. You copy the code and insert it using Gutenberg block/widget or Elementor or any other builder.

In this article I am inserting via Gutenberg the real form I created while testing the tool, so you can have a look at it, and if you would like to additionally support my activities on JZS and my YT channel, where everything I publish is available for free, you can make a donation using it and become an ambassador of these projects, for which I thank you in advance!

However, when it comes to deeper integration, integration with Zapier is available, but webhooks are also expected to appear soon, so you will be able to send data to any integrator, e.g. the Internet. Pabbly Connect, Integromat.

On the other hand, if you have automation plugins on your site such as Uncanny Automator, you will be able to webhook the form data directly into WordPress so you can automatically create a user account and give them access to the course they have purchased and much more because this is just an example.

I will certainly use this option in the context of the WordPress course and perhaps others, if only to test its effectiveness. Theoretically there should be fewer abandonments, but will this actually be the case? I'll let you know 🙂 .

Two forms of payment: card via Stripe and PayPal. Card details are not stored on JZS!

How much does PayForm cost

If you wish to purchase access to the tool from the product page, the price list for the moment is as follows:

PayForm standard price list

The first option for $15 gives you the ability to create unlimited forms, but there is an additional commission of 1.5%. To avoid the commission and have access to all the tools you need to spend 99 per month.

Now pay attention! There was a deal on SaaS Mantra literally 3 days ago where you get perpetual access to the PRO plan (zero commissions and full access) for $49!

Do I recommend

For this price I didn't think long. The forms work without any problems. The only thing that needs to be polished are some translations, but in this matter I will contact the creators and I hope that they will take my suggestions into account. In short, I RECOMMEND especially to those who sell through landing pages.

I also have in my arsenal similar tools like Plug&Pay, which is more developed (longer on the market), but in PayForm I am captivated by the simplicity and readability of the payment forms created. Also the backend is very simple, and I don't like to waste my time wondering "where to set it?". If you sell digital products or services PayForm is great for this.

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See also

Design of sales funnels

Designing sales funnels - GERU

Quite a few website owners know what sales funnels are, but not everyone. If this is new to you take a look at the "Sales Funnels" article first. Having

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