Good optimisation of your website content for SEO is a key element of any SEO campaign. Of course, optimisation alone does not guarantee you a higher position in search results, but it is undoubtedly a factor that helps search engines understand and get to know your site better.
I know of many examples where the very SEO optimisation It caused a clear jump in the position in search results, but as I mentioned above, it does not guarantee anything like that. So is it worth to bother with it in such a situation? Definitely yes!
Today I'd like to show you one of the more interesting plugins that takes SEO optimization to the next level. If you already run your site on WordPress, you've probably come across extensions like Yoast SEO, All In One SEO and similar. The two extensions I just mentioned are, at the moment, the most popular tools used to optimise websites for better search engine positioning. However, they are not the only ones.
Rank Math a new player in the SEO plugin market
Well Rank Math. What is this plugin? Let's start with the fact that it is a relatively young extension, as it officially appeared in the WordPress repository in November 2018. However, it is gaining more and more interest, thanks to the huge range of possibilities that the plugin offers already in the free version.
Looking at its capabilities from the perspective of nearly three years of its presence on the market, the plug-in is undoubtedly a mature product. On the web you will find many opinions, both those that praise the plugin to the skies and those that rubbish it. As it usually happens, sometimes it is difficult to determine which of them are artificially driven by the manufacturer's marketing (positive), by competition (negative), and which come from real users.
In the first period of the plugin's functioning, among the negative reviews, reviewers usually focused on errors, accusing the manufacturer of releasing the extension without its prior solid testing. Among them you can find also those where the authors indicate that the main page of the plugin uses Yoast SEO. And indeed it was so for a short while 🙂 .
One of the most irritating arguments against the plugin that I have found is that it is developed by Indians. Hmmm, the author bluntly writes that Indians are evil incarnate and therefore, this plug-in is surely also do....
As far as I am concerned, I have had very positive experiences with companies from India. Take for example BrainStorm Force a company that develops the extremely popular and highly acclaimed Astra whether plug-ins such as Ultimate Addons for Gutenberg, CartFlows, etc.
It cannot be ruled out that suppliers of other extensions may find it salubrious that Rank Math in its free version offers functionalities that in many cases are only available from competitors in paid versions of SEO plugins. It is therefore understandable that the emergence of such a product could significantly cut into competitors' revenues.
In practice, it is always best to check for yourself how one or another extension behaves in a particular case and whether it will be suitable for you or not. Let's see what the plug-in offers at the moment Rank Math.
Rank Math from behind the scenes
Plug-in Rank Math As I already mentioned it is available for free and we can install it directly from the WordPress repository. There is also a version available Rank Math PRObut I will mention it at the end.
After installing the plug-in, we can connect the plug-in installation with our account on the producer's website (in this situation, you need to set it up). This is an optional option, but by choosing this connection we will gain keyword suggestions and SEO analysis
When we do this, the vestibule of the configuration wizard is launched. Additionally, this is where the plugin verifies that we meet its technical requirements from our site's environment. We decide if we want to use the wizard in Basic mode (if you don't feel up to it choose this option), Advanced mode where you decide all the configuration parameters of the plug-in and User mode available only if you have the PRO version of the plug-in.
If you already use third-party plugins on your site that Rank Math successfully replaces you will have the option to import data from them. For example, if you use the YoastSEO plugin or the Redirection plugin, data from both of these extensions will be transferred to RankMath. From the tests I conducted, the plugin handled the imports without any major problems.
Note that the Rank Math plugin can replace many other plugins for you, which can have a positive impact on the performance and stability of your site - another plus.
The next stage of configuration is to determine the nature of your website. Depending on the type of business you run, choose the type of site and the type of business you are running. Enter your business name, upload your logo and default graphics for social media.
The next step is to connect Google Search Console i Google Analytics. Very important. This will give you access to a lot of useful information directly from the Rank Math plugin cockpit.
Moving on, you will come to a place where you can configure the basic data for the generated site maps. You select the content types and taxonomies that you want to index in the search engine and move on. In our example, we have the two basic content types that the site uses which are Entries and Pages, as well as the basic categorisation of entries.
For example, if you have installed Elementora, or WooCommerce shop or you create your own types of content, the list of available options will be much larger. You only select those that you actually want to appear in Google's index.
The last stage of configuration includes excluding empty categories and tags from the Google index, additionally if necessary you can set automatic addition of the nofollow attribute to all outgoing links.
When everything is ready, you can additionally go to the advanced configuration, where you can activate role manager, 404 error monitoring and redirection mechanism, as well as structural data.
All the settings that we went through during the installation and activation of the plug-in can of course be freely modified at any time. When it comes to the subsequent configuration, the extension offers much more in this field. I would even say that there is so much of it that users who have no experience with SEO optimization may feel a bit overwhelmed. Should this happen, you can always switch to basic mode which will reduce the number of visible modules.
Once you get through the basic configuration, the plugin is basically ready to go. In the video, which is available at the end of this article, you can see how working with this plugin looks like. In terms of content optimisation, the process is very similar to what we know from Yoast SEO, but additionally this plugin offers us free of charge possibility to optimise content for up to 5 key phrases (per page/article/product....), as well as key phrase suggestions.
Plug-in Rank Math In the future it will also offer us the possibility to easily build up an internal link structure. But even now we can mark selected articles as key articles, which in turn results in linking to them from other articles that may be related to them.
Rank Math and Elementor
Those of you who use Elementor in your work can optimise your content directly from within the editor. In fact, Rank Math was the first plugin to get such an integration with Elementor. It's very convenient.
Rank Math PRO
In November 2020, the plug-in received its PRO version. Until now, only the free version was available. The PRO version offers many more possibilities, which are already enormous. The differences consist mainly in the fact that some modules have more configuration options, and additionally the analytical data downloaded from Google Search Console is more complete, and there is even an option to track the ranking for key phrases that are important from the point of view of our website and business. You can find a little more on this topic in a separate article Rank Math PRO.
Below you will find a video I made back in 2019 about Rank Math. In fact, it is still relevant although the interface of the plugin itself has undergone a facelift 🙂
Rank Mathis a plug-in which raises a lot of emotions. First of all, people who already have websites using other extensions and seeing the possibilities offered by the RankMath plug-in are eager to check its operation, but at the same time they are afraid that the change will have a negative impact on the positions already achieved. This is indeed a problem with which everyone must face up individually and make a decision on their own, taking all its consequences into account.
The tests I have carried out so far show that the plug-in copes very well with the task for which it was created. Rank Math has been running on JZS for more than 2 years and every website I launch for myself or a customer also has the RankMath implementation on the first day. I said goodbye to Yoast for good and I do not regret this decision at all.
The plugin, due to its capabilities, can be hard to bite by beginners and although the basic wizard allows you to launch it smoothly, if you want to take full advantage of its potential you need to devote some time to it. That is why I have prepared the following on PoznajWP SEO optimisation course using the Rank Math plugin. You are cordially invited.
Do I recommend it, yes. At the moment I have no negative experiences with this extension, quite the contrary. Rank Math offers more than other free plugins from the competition and so far, knock on wood, it does its job very well. So I'm looking forward to future releases, improvements and new features of Rank Math. If you already have some experience with this plugin, write in the comments.
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