The beginnings of the Internet in no way foreshadowed such a stunning development of this medium, which is known to us today. At the dawn of the Web, the main idea behind it was the exchange of data between professionals who did not require a clear, intuitive or graphically appealing visual setting.

It is worth recalling, because it is only since the Internet "went under the roof" that we can date the development of various types of websites, both private and commercial. The typology of the most popular websites includes: web portals, blogs, social networking sites and online shops, and I would add MEMBERSHIPwhich for me are not the same as social networks like Facebook. It's a different sphere of influence 🙂 .

This division is based on several basic criteria, including the administrator and the target group. Today, more and more often, the administrator is the owner of the website, who creates and manages it himself, e.g. thanks to such resources as WordPress Course from Basics. Yes, he can also delegate this task to specialists if he so wishes.


Web portals emerged simultaneously with the commercialisation of the Internet and are usually owned by companies that offer not only up-to-date information but also a variety of services. Hence, the most popular portals (e.g. Obet, WP or Yahoo) are used as homepages by many users, which is of course what their creators intended.

The portal is intended to become a kind of gateway for Internet users, bringing them not only ready-made extracts of information from various fields, but also suggesting other sites where more specialised information can be found.

Initially, web portals were something like directories, enabling you to reach addresses that dealt with a particular subject. Nowadays, such sites are not only extensive information services, using various methods to transmit content, but they also offer space for e-mail for free.

It is worth mentioning that due to the wide range of topics available on today's portals, their more narrowly themed variant, i.e. vortals, has been introduced (where you will find news from a specific field). Portals and vortals are usually advanced and complex websites, using various technologies and supporting basically all media (from static graphics to streaming).


In opposition to Internet portals we can compare blogs, which have completely different roots. Just as a portal is usually the creation of a commercial institution, a blog is a private, individual place, addressed to people with related interests.

The term "blog" initially perfectly characterised its basic function and shape, as it was simply a web log (from web log).

Nowadays it is difficult to understand blogs as simple web logs, because many of them have lost their personal character. We can find, among others, news blogs, telecommunication blogs, automotive blogs, music blogs, film blogs, blogs related to books, gadgets, education - and this is just the tip of the iceberg, because the topics are endless. The page you're on right now is also a blog, or at least the part you're reading right now 🙂 I'm not sure what to expect.

In addition, blogging itself is facilitated by external services, where after registration we receive ready-made tools, allowing even a layman to quickly start running a simple blog. Take a look at the article "Blogging platforms“.

However, those who care about data security and, above all, the scalability of their blog, usually choose WordPress. Take a look at the article: How to start a blogto launch it step by step using your own hosting.

Social networking sites

Social networking is a specific model of website that is based on a group of users gathered around it. The most popular sites of this kind at the moment are Facebook, Instagram, Twitter or YouTube, but it can be assumed that this is a cyclically changing industry.

The types of social networks include general (addressed to everyone), targeted at specific groups, addressed to people sharing specific content, industry-specific, thematic, journalistic, etc. Companies have discovered a great potential in such services, gaining access to information about potential customers thanks to them.

I also mentioned membership sites in the introduction. This is another variation of a social networking site usually geared towards meeting the cognitive needs of participants. This type of site is being used more and more by companies involved in online education.

Online shops

Finally, there are online shops, which have revolutionised trade and there is no exaggeration in these words. This form of sales, thanks to its simplicity (the customer visits the site, registers, chooses a product and places an order), the ease of verifying prices (thanks to comparison sites we have access to thousands of e-shops) and lower purchase costs, has become the primary source of distribution for a large proportion of goods in various fields.

Nowadays, thanks to SaaS-based platforms (such as Shopify) that allow you to create, personalise and launch an online shop very quickly, more and more entrepreneurs are opting for this form of business. Equally popular in this case is WordPress and its extension WooCommerce, which allows you to instantly launch a scalable online shop. If this topic interests you, take a look at the article "How to set up an online shop", where I describe and also show on videos how to become a happy owner of an online shop.


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