At the beginning of the holidays I wrote about the plug AutomatorWP. Today it is the turn of a competing solution called Uncanny Automator. As with AutomatorWP, you can download the free version of the plugin from the WordPress repository, while those interested in the full collection of triggers and actions will probably reach for the PRO version available on the developer's website. Links below:

Both plug-ins are often referred to as "Zapier for WordPress". There is some truth in that, but the main difference between Zapier, Integromat and the mentioned plugins is that they are mainly focused on WordPress environment. Integrations are largely about communication between plugins and WordPress itself within an instance, which Zapier or Integromat do not provide, at least not to the same extent.

Both plug-ins in their PRO versions have webhook support, which in turn allows you to integrate with any other web application that is capable of sending or receiving and processing requests submitted from your website in this way.

If it turns out that the tool which we want to use for automation processes does not have the possibility of communicating via webhooks, it is possible that it can do a lot based on its own API interface. In such a situation, we will not use the mentioned plugins directly, but then we can support ourselves with Zapier or Integromat mechanisms.

The main benefit of using any of the aforementioned plug-ins is that a huge number of internal processes can be processed instantly and without having to send data outside. In addition, if for example we are already using Zapier, the use of this plug-in can drastically reduce the number of tasks that Zapier or Integromat has to perform, which in turn will translate into optimised automation costs and therefore also the cost of running our business.

Uncanny Automator vs AutomatorWP

If you install both plugins and play with them for a while you will notice a striking similarity in terms of interface and methodology of both solutions, which is not so bad, because if you have worked with one of them so far, you can switch to the other in no time. The comfort of work will be similar. But what are the differences?

In the case of AutomatorWP you will find a little more integration than in the case of Uncanny Automator, but both of these solutions are developing quite dynamically, so even if at the moment one of them does not integrate with the plug-in you are using there is a good chance that in some time it will be possible.

The main difference in my opinion, however, is the architecture of both solutions, which rather favours AutomatorWP. I am talking about modularity. Sami we decide which integrations we want to have active and which not. For example, if we run a shop based on WooCommerce and you want to trigger additional actions, e.g. after placing an order, you install the appropriate extension to AutomatorWP and you're done.

It looks completely different in the case of Uncanny Automator. Here we do not add any more plugins (unless PRO plugin). Once installed, the plugin automatically recognizes the environment in which we work and provides triggers and actions available for the plugins we work with. Convenient because we don't have to search and install anything, but I have the impression that this is the element that affects another difference I observed.

Ucanny Automator

That's right. You may not experience this on your WP installation, but in the case of one of my projects, just activating Uncanny Automator, even without adding even a single trigger or action caused a noticeable drop in site performance. I didn't notice something similar when I used the AutomatorWP plugin on the same site. So this is a sign that in a certain environment configuration Uncanny Automator does not handle performance as well as its competitor.

I would call the remaining differences rather cosmetic, although many of them can affect the comfort of work, especially with larger sites. An example of a trigger for the LearnDash course platform. When we create a trigger that is supposed to trigger a specific action e.g. after a student completes a particular lesson of a course, we may have a problem with quickly identifying the lesson in AutomatorWP.

If you have many courses and some lessons have a similar or even identical title, which is not uncommon, identifying it will not be easy. Look at the screen below. We have one list of lessons and basically the only thing that can help us identify a specific lesson if there are many with similar topic is its ID, but we need to know it 🙂 The ID appears in the list of topics when you click and expand the list of lessons.

AutomatorWP trigger

It looks much better in the case of Uncanny Automator, where by creating an analogous trigger we can additionally narrow down the choice of lessons to a specific course! For me this is a significant improvement. In this situation there shouldn't be any problem with identifying lessons and the probability of making a mistake, which can be annoying for customers, is much smaller.

Ucanny Automator LearnDash

There are more such small, but important from the point of view of work optimisation, and a large part of them in my opinion speaks in favour of Uncanny Automator.

The differences are not only visible when it comes to triggers and actions, but also when it comes to tags that can be used to send an automatic email to a website user. In the PRO version of Uncanny Automator we can even send a "magic link" after clicking which the user will automatically be logged in to his/her account. Such a link is valid for a certain period of time or until the first click (for security reasons of course).

Automation scenario

Example usage scenario? Let's assume that, like me, you offer online courses. You have teamed up with a person or company who is a developer of X software and you become an Affiliate. You agree to do a joint action whereby they give a special discount to people who purchase the software through your affiliate link, and you promote this offer to the community around you and your brand.

But that's not all. Before launching a marketing campaign, you prepare a course for your platform, in which you discuss the solution to problem X using that company's software. What for? Read more 🙂 .

Person X, through your affiliate link, goes to a specially designed landing page of a software provider, where she finds details about the offer. The topic interests her so she decides to make a purchase. She does so and then Uncanny Automation comes into play.

First, the software vendor, after the order is placed, sends basic ordering data automatically to your learning platform via webhook - this would need to be well described in terms of RODO 🙂 Uncanny Automator on your site receives the data and starts the process of creating a user account.

When an account is created, another action is triggered. The user is automatically enrolled in the course that you have prepared and that you want to give as a thank you for purchasing the software. The course will help this person start working with the purchased software more efficiently, so it will probably be a nice surprise. What next?

That's not all. We don't usually read what's on the website, so many people have no idea that by buying the soft they have received a related course from you. You need to let them know about it. So Uncanny Automator takes another action, it sends an email to a newly registered user with a thank you and information about free access to the course!

However, to make access to your website as uncomplicated as possible (after all, many of these people will be seeing it for the first time), you can use the "magic link" mentioned above. When the user clicks on it, without any further action on his/her part, he/she is automatically logged in and can use the course straight away. Comfort, comfort and more comfort. And I hope you know that the better the user experience, the better the impression and the chances of increased sales 🙂

This is a simple example, but notice how much all sides of this puzzle benefit.

  • The software manufacturer has an inflow of cash because there are suddenly more sales thanks to you.
  • Not only does the customer buy the programme at a lower price, also thanks to you, but it turns out that he also gets a free gift in the form of a course related to what he has just bought.
  • You in turn have your commission on the sales generated, but most importantly you have a new member of your courses, almost a warm lead 🙂 This will probably result (all in your hands) in this person buying more courses from you, because when they complete the surprise course you can use the automation plugin to send them an email congratulating them and offering something else. Let your creativity do the talking 🙂 .

In this or a similar way you can use the power of automation within your website, shop, blog, learning platform. What I have written about and much more you are able to do using Uncanny Automator. Once you design the automation well, it can work for you for a long time even when you are sleeping and generate revenue.

How much does Uncanny Automator cost?

The cost is similar to what AutomatorWP offers although there are of course differences. First of all, AutomatorWP allows us to buy its extensions separately. So we only invest in the extensions we want to work with. However, if you need several of them, then it makes more sense to invest in the full set.

AutomatorWP and Uncanny Automator in the basic plan will be purchased for $149, but be warned, Uncanny will allow us to run the plug-in on two pageswhile AutomatorWP only has one.

I didn't mention, but automation can also be configured to pin more sites together on WordPress. Quick example. A customer registers on site X. We can automatically create an account for him on our Y site as well so he doesn't have to register twice. So if you have two sites that you want to link together using automation processes, buying Uncanny Automator will be more economical in this case.

If you want to use this extension on more sites, for $249 you get the ability to activate it on 5 sites, and for $499 on as many as you want. Imagine how your clients will react when the website you created for their order will run on autopilot 😉

Upcoming integrations

As I mentioned in the introduction, both plugins are developing dynamically. In the case of Uncanny Automator, we can expect AffiliateWP, among others, by the end of the year, BuddyBoss, ElementorThe new integrations include Integromat, Events Manager and WP Pools. In addition to new integrations, practically every next release is also new triggers and actions to already existing integrations. The plugin is worth attention.

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